Print Isn’t Dead, It Just Needs Video

Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2010

We’ve been discussing the challenges being faced by traditional media for what seems like a very long time. The announcement that CanWest Global Communications Corp’s publishing division has been sold to Postmedia Network Inc., the organization led by Paul Godfrey and backed by U.S. private-equity player Golden Tree Asset Management among other investors, comes as no surprise.

In reading the piece in the Vancouver Sun, it is interesting to note that the new owners say they are going to “pursue an ambitious ‘digital first’ business model.” Godfrey said that he “would expect most reporters are…