5 reasons for Pokémon Go’s success

Posted by Ruth Atherley of AHA Creative Strategies on September 19th, 2016

Our associate, Los Angeles-based communications professional Gabrielle Boyd has written a guest post for the AHA blog on the overwhelming success of Pokémon Go.

 

As a public relations professional, I was simultaneously astounded and envious by the success of the Pokémon Go launch. You couldn’t turn on any radio station, television news or even go on Facebook or Twitter without hearing some story about Pokémon Go. Hate it or love it, everyone was talking about it and aware of it – which is the goal of most brands. And almost two months after the game’s release, it is still …

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Be authentic to your brand

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2012

In today’s AHA Fast Take Friday, Ruth is in Las Vegas talking about staying true to your brand.

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