What Matters the Most – Kiwi Style

Posted by Ruth Atherley of AHA Creative Strategies on April 29th, 2013

Each year, around this time, AHA heads to New Zealand to blog for TRENZblog. This initiative is part of our work with Tourism New Zealand. We spend a week travelling the country and then we attend TRENZ, New Zealand’s largest travel trade show – and we blog our way through the country and the trade show.

Each time I visit New Zealand, I learn both life and communications lessons. Most times, they are intertwined (after all, we all communicate and it is one of the most challenging aspects of life sometimes). Each time, one big lesson stands out. This year, …

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