Going the distance with your PR campaigns

Posted by Paul Holman of AHA Creative Strategies on January 27th, 2012

In today’s AHA Fast Take Friday, Ruth uses her training for the Vancouver Sun Run as an analogy for a communications outreach.

Telling your organization’s story

Posted by Ruth Atherley of AHA Creative Strategies on January 24th, 2012

Once you understand what the story currently being told about your organization focuses on (see last week’s post on “The art and science of telling a great corporate story”), the next step is to identify the storyline that you want to tell. There are many story structures that you can use to tell the story in a way that engages your audience. While, at first glance, some of these approaches may seem a little “Hollywood” – keep in mind that show business is a very successful industry that is based on telling stories.

There are some standard approaches…

The art and science of telling a great (corporate) story

Posted by Ruth Atherley of AHA Creative Strategies on January 19th, 2012

Telling your organization’s story isn’t as easy as some would think, but it certainly isn’t hard. It does take some time and effort, but the results provide excellent return on investment.

The fact is, stories are being told about your organization all the time. Whether the stories are good or bad, they are being told by clients or customers, by service providers, employees and contractors (and their families and friends), by competitors, your board members, government officials and by the media.

When we start working with a client, we often do a little bit of research and find some of…

Crisis communications – the prequel

Posted by Ruth Atherley of AHA Creative Strategies on January 17th, 2012

This blog post isn’t about what to do should your organization be faced with an issue or a crisis. It is about what you can do today, proactively, even if there isn’t the slightest evidence that there might be a challenge in your future. (A word of warning: A small mistake by someone in your organization could get a lot of interest online and turn into a huge crisis. Don’t think a crisis would never happen to you. It can. And at some point, it likely will.)

Back to today’s post…

We are often asked to develop issues and crisis…

Great PR is about educating and informing

Posted by Ruth Atherley of AHA Creative Strategies on January 10th, 2012

January is an interesting month. People are setting goals in both their personal and professional lives. It’s a time of new beginnings, of focusing (or refocusing), of excitement and hope. We’re no different here at AHA. We took some time over the holiday season to set our goals and to outline what we want to achieve, experience and create in 2012.

One of my professional goals is to work with more clients who realize that great PR is about building relationships, about educating and informing, and about engaging with your target market or stakeholder group. Social media has made a…

AHA Special Fast Take

Posted by Paul Holman of AHA Creative Strategies on January 03rd, 2012

I am not going to spoil the fun of today’s AHA Special Fast Take. All I will say is watch Ruth take the “plunge” into 2012. (And my apologies for the sound – it was very windy!)

Looking to 2012 from the AHA Creativity Studio

Posted by Paul Holman of AHA Creative Strategies on December 30th, 2011

In today’s video, Ruth is in the AHA Creativity Studio (A.K.A. The Naked Cowboy) talking about setting goals for 2012.

What’s the strategy?

Posted by Paul Holman of AHA Creative Strategies on December 09th, 2011

In today’s AHA Fast Take Friday, Ruth is in Atlanta talking about having a road map to make sure you’re on the right track.

Alec Baldwin removed from airplane

Posted by Paul Holman of AHA Creative Strategies on December 07th, 2011

Ruth has a special video blog post from her hotel in Atlanta regarding Alec Baldwin getting removed from an airplane.

Blogging for business – part 2

Posted by Ruth Atherley of AHA Creative Strategies on December 05th, 2011

On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.

The Organization Blog

This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.

In this style, it is more like local news…