Posted by Paul Holman of AHA Creative Strategies on May 06th, 2012
We were delayed in uploading the AHA Fast Take Friday as we were cruising Doubtful Sound in New Zealand, and the ocean apparently doesn’t have an Internet connection… In this AHA Fast Take Friday, Ruth talks about the social media trail you leave behind as an organization.
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 30th, 2012
Paul and I are in New Zealand for two weeks producing our annual TRENZ social media campaign for Tourism New Zealand. Please check out the case study here. (Click on Tourism New Zealand.)
Please click here to come on a little tour of New Zealand with us. We promise – there are lots of communications tips, hints and “how to” tucked into our adventures.
Click here to check out our TRENZblog Twitter updates.
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 23rd, 2012
I have seen a couple of incidents of criticism that were wrapped in the concept of “feedback” that are still wrinkling me. Given that as communicators, most of what we do is put out for review and input, I think that there might be some value in my little rant about what is and isn’t constructive criticism.
I have a friend that is currently working on a volunteer project. She is putting in many, many hours as a volunteer to help our former high school celebrate its 100-year anniversary. The small group of volunteers producing this event have done a…
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 20th, 2012
We’ve been having some interesting discussions in the AHA office. It’s time to review our case studies and do an update. We have had several projects recently that just cry out to be highlighted in a case study and I am looking forward to writing them. We have been chatting about whether or not to revise the format we use for case studies and discussing what the objective of a case study is, and several points have come up.
The objective of a case study is (or can be):
An example of the skill set and abilities of the agency…
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 13th, 2012
In today’s AHA Fast Take Friday, Ruth talks about what it takes for someone coming out of school to make it in PR.
Posted by Ruth Atherley of AHA Creative Strategies on April 11th, 2012
It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.
If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they…
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 09th, 2012
Every once in a while, I come across an article or blog post that is so helpful it is almost unbelievable. The online world and social media have given us access to so much great information (and some not so great, so you have to be discerning).
Every great writer I have worked with has realized the value of a great editor. Creating interesting, informative, relevant and engaging content takes both a writer and an editor. It’s a little bit like peanut butter cups… On their own, chocolate and peanut butter are really good; together – it’s a whole different…
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 30th, 2012
I have been travelling across the country this week for client meetings. Contrary to what some believe, this doesn’t mean that I saunter into meetings at 10 a.m., that we break for lunch at noon and then in the evening, drink good wine and eat fabulous meals. It does mean I get up early (earlier than usual… which is already pretty early!) and that I watch a lot of television news shows and read even more newspapers than usual. (Hey – if they are going to make the effort to deliver it to my hotel room door, I am going…
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 27th, 2012
U.S. President Barack Obama is in hot water because he had a conversation that should have been private in front of a hot microphone. You can learn more about that story here.
This blog post isn’t about Obama; it is about the fact that you need to be vigilant when dealing with the media – especially when there is a camera, microphone or audio recorder involved. Obama is a smart guy, he deals with the media on a daily basis… it was a lapse in judgment. And it happens to the best of us.
Of course there are…
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 23rd, 2012
In today’s AHA Fast Take Friday, Ruth is in Toronto talking about why it’s important to create a “Plan B” for your communications initiatives.
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