What shark cage diving taught me about communication

Posted by Ruth Atherley of AHA Creative Strategies on October 06th, 2016

A couple of years ago, I found myself in South Africa meeting with one of our travel clients, Londolozi – a five-star safari lodge. Like most professionals that I know who are fortunate enough to travel for business, I took the opportunity to add some time onto the trip to see some of the beautiful country of South Africa. What an incredible place. I loved every minute of my time there and am looking forward to the day when I can go back.

One of the activities I did was cage diving with great white sharks off the coast of …

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Great content needs an audience

Posted by Ruth Atherley of AHA Creative Strategies on September 01st, 2016

We spend a lot of time talking about, producing and getting client approval on great content here at AHA. We create a range of pieces – from speeches to newsletters, web content, editorial-style articles, infographics, presentations, video series, photo essays, news releases, media pitches, social media content (including Twitter, Facebook, Snapchat, LinkedIn and more), blog posts… and so much more. And – before we put pen to paper, fingers to keyboard, turn the camera on, or open PowerPoint, Keynote or iMovie… we identify who the targeted audience/community is and work out where the content will be distributed, shared or shown.…

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3 steps to creating engaging content

Posted by Ruth Atherley of AHA Creative Strategies on August 17th, 2016

Early in my journalism career, I applied for a section editor position at a national magazine where I worked. The section editor was responsible for following trends, fads and news, identifying the types of articles that would be written for the section, pitching them at the weekly story meetings, and assigning and editing articles. I thought it would be a good step forward in my career.

During the interview for the job, the senior editor asked me what I thought was more important – understanding which topics our readers wanted to see or going with what I thought we should …

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Sensitive subject matter and social media

Posted by Ruth Atherley of AHA Creative Strategies on August 09th, 2016

The AHA team has earned a strong reputation for strategic communications surrounding sensitive subject matter. Quite often, this means working with a client during an issue or crisis – but not always. Many organizations deal with sensitive subject matter on a daily basis and taking a “typical” issue or crisis communication approach isn’t necessarily the right way to go when this is the case. The widespread use of social media and a 24/7 news cycle has made this more complex – and often complicated. Understanding this is only the start of being effective and in ensuring that stakeholder groups (including …

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The AHA 100 Cups of Coffee Campaign

Posted by Ruth Atherley of AHA Creative Strategies on July 27th, 2016

Several conversations with colleagues, mentors and the AHA Creative Strategies team recently inspired me to take on an interesting campaign. We’re calling it The AHA 100 Cups of Coffee Campaign. In a nutshell, I am aiming to meet 100 different individuals for a cup of coffee (or tea – we’re not sticklers for that detail) from July 1, 2016 to July 1, 2017.

I am currently at person number five and I am loving this opportunity. I am meeting with people I know and those I don’t – people recommended by friends and colleagues and others who I am …

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You’re wrong (and I’m right)

Posted by Ruth Atherley of AHA Creative Strategies on July 19th, 2016

There appears to be an unfortunate trend happening in how we communicate. It’s the “you’re wrong” approach, typically followed by “and I am right.” It is an incredibly ineffective, divisive approach to authentic and engaging communication, yet it is one that is growing – particularly when it comes to public discussion and discourse. The challenge is that once this type of approach becomes “normal” or typical, it bleeds into how we communicate in other ways.

The recent Canadian federal election and the upcoming U.S. presidential election appear to be key contributors to this fast-growing trend – as do many of …

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Digital content is important

Posted by Ruth Atherley of AHA Creative Strategies on June 24th, 2016

The AHA team recently met with several of our clients and a few prospective clients to plan out communications initiatives. More and more often, digital content and brand storytelling is an important component in how we are helping our clients to tell their stories, moving forward.

In this day and age, an organization cannot rely solely on media relations or publicity to tell their stories. More and more media outlets are shifting to sponsored content, especially in the “softer” news segments (think breakfast TV, talk shows, lifestyle and business sections of publications and, of course, online). They might not announce …

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Social Media 101 – The Series

Posted by Ruth Atherley of AHA Creative Strategies on June 15th, 2016

We have had an exceptional response to our Social Media 101 series (Facebook; Twitter). In fact, I met with a client the other day, a senior executive at a high-profile organization, who told me that he really appreciates the series because it is helping him to better understand social media tools, technology and tactics. He laughingly told me: “I kind of have to fake it a bit when my team talks about social media because I know so little and I don’t want to admit that to them.” And he said that our series is giving him …

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What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

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AHA Fast Take Friday – No fooling

Posted by Ruth Atherley of AHA Creative Strategies on April 01st, 2016

In today’s Fast Take Friday, I talk about how to deal with negative comments about your organization online.

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