We offer half-day workshops that are customized for your organization or group. Depending on your organization’s objectives, we can also develop workshops specifically addressing your needs.
Below is a list of our current workshops.
Online/Social Media Workshop
The growing use of online media (including social media) has created a new challenge for organizations. Understanding and effectively using these new tools can seem intimidating and overwhelming.
The AHA online/social media workshop is a half-day interactive session designed to demystify, explain and showcase the opportunities and challenges that online media creates for you and your organization. Designed by communications professionals with a foot in both traditional and online media, this workshop gives you an overview of this fast-past environment. In this workshop you will:
- Learn the unique culture of social media.
- Understand the different ways to communicate online.
- Realize the importance of online threats to your organization’s reputation and how to manage them.
- Develop skills to proactively reach out to your stakeholders online.
- Understand the importance of a strategic approach to communicating online.
- Learn how to include and blend these new tools into your strategic communications plan, if appropriate.
- Gain knowledge of how to monitor what is being said about your organization online (and who is saying it).
- Understand how to develop a solid corporate policy around employee blogging and social media participation.
PR 101 Workshop
Great public relations tells your story in a way that engages your audience and calls them to action. It raises the profile of your organization so you become a topic of positive conversation whenever your field is mentioned. PR acts as a translator, taking what you have to say to your stakeholders and putting it into a message that opens the conversation and creates brand loyalty.
At this workshop, you will learn essential tools and techniques that will allow you to reach your target market through traditional and online media. They include:
- What are today’s news values and how you can “package” your story to make it newsworthy.
- How to get the media and bloggers interested in your story.
- When and how to approach and follow up with the media and bloggers.
- How to develop a relationship with the media and bloggers.
- How to prepare for an interview.
- How to control your messages during an interview.
- How to write media-friendly bios, backgrounders and news releases.