Posted by Ruth Atherley of AHA Creative Strategies on January 13th, 2010
There is an excellent post on the blog of Deirdre Breakenridge that is worth a read. It outlines a checklist that will help you define what you are going to do using social media, why to do it, who will be involved in the process internally/externally, who you want to connect with, how you will do that and how you will measure your results.
It is a good list that you can customize for your own purposes. It’s a tool that I know I will use over and over again.