Living the Brand – WestJet Does it Right

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2013

It isn’t often that I get to write a post like this – one that celebrates an organization that authentically lives its brand and keeps its brand promise. However – I just had (yet another) excellent experience with WestJet and I think they deserve to be acknowledged for this experience and for consistently behaving in an authentic, respectable and customer-focused manner.

I recently flew my father and his wife into Vancouver for a visit. My dad had a bad fall last year, shattering his femur, and he is still recovering from that. He still has some mobility issues, so when I booked his flights, I requested a wheelchair.

Well, I have to say, WestJet treated my dad and his wife like royalty. They were treated with respect and they were well taken care of – and not on WestJet’s schedule, on their schedule. They got to the airport early and because of a bad snow storm in Ontario, their flight was delayed – they were taken to a restaurant and were told to take their time; the person who was chauffeuring them around the Toronto airport in one of the carts would come back when they were done and take them to the gate.

On the return flight, it was the same approach – completely customer service focused. Everyone from the person at the ticketing counter to the person loading the plane to the flight attendants to the person who helped them get their luggage treated them with respect and went out of their way to help them.

Every airline has planes that get delayed or issues that happen, and WestJet is no different. But I have to say, as a traveller and a customer, even when stuff happens, I have found WestJet to be responsive, to be accountable and to focus on what they can do to make me, as the customer, feel better about the experience.

When given the option, I choose to travel WestJet. I am loyal to this airline because I feel that the people who work there actually care about me as a customer. That means something in this day and age, and the result is customer loyalty.

Now, I happen to be a PR professional. So I am always looking at customer service, how the staff communicates the brand promise and what that means for public relations and building trust and loyalty with their target market. WestJet does it right and everyone in that organization deserves to be congratulated. I have said time and time again that you can create a great brand and develop a fabulous brand promise, but if the people who work there don’t bring that brand promise to life every day, then you are going to have an issue. WestJet isn’t going to have that issue – because they live their brand authentically and they have engaged and inspired the people who work there with their brand promise. Not an easy thing to do, but so valuable.

Thanks WestJet – not only are you our favourite Canadian airline, you are also a great example of an excellent brand being brought to life one person at a time.

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Comments: 2 Responses so far

  1. A few years ago my daughter was flying home to Calgary from Victoria for Christmas. Weather in Victoria was terrible – foggy with sleet. Air Canada promptly cancelled all their flights. Westjet staff said sit tight we will get you home. They did eventually get a plane into, then out of the aurport, and she arrived home after midnight, but she was still “home for Christmas”. A few days later I was at a wedding where a number of Westjet head office employees were in attendance. I went over to their table and thanked them for getting my daughter home. They laughed and said they had all worked 18+ hour days on Christmas Eve and Christmas Day, finding then lining up planes, crews, etc and working around poor weather. They were all so happy to help people out at this festive time of year, and told me they all love their jobs. Go Westjet!

    Ann lawson — August 16th, 2014, 10:51 pm
  2. Thank you for the comment Ann. It’s great to hear other positive WestJet stories.

    Paul Holman — August 18th, 2014, 10:00 am

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