Tourism Blog Posts

Fast Take Friday – Developing a quick video

Posted by Paul Holman of AHA Creative Strategies on May 23rd, 2014

In today’s Fast Take Friday, Ruth explains the need for a short, quick video for stakeholders.

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BikeHike Adventures Hires AHA Creative Strategies

Posted by Paul Holman of AHA Creative Strategies on May 16th, 2014

Vancouver, B.C. – BikeHike Adventures Inc., a Vancouver-based adventure travel tour company, is celebrating 20 years of being in business by hiring a PR agency to spread the word about their more than 50 unique, active and culturally immersive travel tours.

Trish Sare, Founder and Director of BikeHike Adventures, said: “We’ve been assisting our clients in seeing special parts of the world for two decades and wanted to share more of our stories with other like-minded travellers. PR is a great way to do that.” She added: “We have worked with AHA Creative Strategies on small projects before and …

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Editorial, sponsored and advertorial content

Posted by Ruth Atherley of AHA Creative Strategies on May 14th, 2014

I spent last week in meetings with journalists in Vancouver and Toronto. Here at AHA, we regularly meet with writers and editors and TV and radio producers so we can keep informed about what they are looking for; how we might be able to provide them with information about our clients that they would see as relevant, valuable and useful; and how their jobs have changed. (They have changed a lot in the past five years and continue to change.)

We’re quite fortunate that we have built up solid relationships with some of the key journalists in Canada and the …

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How to respond to negative feedback online

Posted by Ruth Atherley of AHA Creative Strategies on April 23rd, 2014

We have clients in a range of sectors including travel and tourism. Online networking sites such as TripAdvisor, Cruise Critic, Yelp and others can provide exceptional opportunities for tourism and hospitality-based businesses – and they can also be incredibly damaging.

I spend time on many of these sites for both personal (I travel a lot) and professional (seeing what people are saying about our clients) reasons. I am always surprised when I speak to someone in the tourism and hospitality world who says they don’t monitor or respond to reviews on these sites. (Our clients are fully engaged …

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Travel PR

Posted by Ruth Atherley of AHA Creative Strategies on September 17th, 2013

AHA works with clients in a range of sectors – consumer goods, technology, post-secondary education, health care, fitness, law and the judiciary, fashion, not-for-profit, insurance and, of course, travel. We provide a range of services for our clients including promotional public relations, community relations (including social media), strategic communications planning, writing and editing services, messaging and positioning, crisis and communication planning, and issues communication management.

We have extensive travel PR experience and a strong skill set in this area. Our clients range from tourism boards to hotels to airlines to tour operators and local activities. We have spent a decade …

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Are you in on the conversation?

Posted by Ruth Atherley of AHA Creative Strategies on September 09th, 2013

Here at AHA, we work with clients in a range of sectors – government, not-for-profit and private. We have clients around the world, in the U.S. and, of course, in Canada. One of the perks of working here is that we do get to travel a little and see the world. We are set to visit a client in South Africa in December, so I have been doing some online research about activities and events that will be happening when we are there. Finding information that specifically interests me for travel has never been easier – TripAdvisor is of huge …

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What Matters the Most – Kiwi Style

Posted by Ruth Atherley of AHA Creative Strategies on April 29th, 2013

Each year, around this time, AHA heads to New Zealand to blog for TRENZblog. This initiative is part of our work with Tourism New Zealand. We spend a week travelling the country and then we attend TRENZ, New Zealand’s largest travel trade show – and we blog our way through the country and the trade show.

Each time I visit New Zealand, I learn both life and communications lessons. Most times, they are intertwined (after all, we all communicate and it is one of the most challenging aspects of life sometimes). Each time, one big lesson stands out. This year, …

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A small PR project with solid results

Posted by Ruth Atherley of AHA Creative Strategies on April 09th, 2013

Here at AHA, we are preparing to head to New Zealand for the 5th year of TRENZblog, the social media campaign that has us blogging and tweeting from the country. First, as we check out areas on a familiarization trip (this year it’s Wellington, the Marlborough region, and the Christchurch & Canterbury region), and then from TRENZ, New Zealand’s largest travel trade show.

We are always excited to head back to New Zealand – it’s a fabulous place. The beauty of the country is breathtaking and each region has its own unique charm. And the people of New …

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Living the Brand – WestJet Does it Right

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2013

It isn’t often that I get to write a post like this – one that celebrates an organization that authentically lives its brand and keeps its brand promise. However – I just had (yet another) excellent experience with WestJet and I think they deserve to be acknowledged for this experience and for consistently behaving in an authentic, respectable and customer-focused manner.

I recently flew my father and his wife into Vancouver for a visit. My dad had a bad fall last year, shattering his femur, and he is still recovering from that. He still has some mobility issues, so when …

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What’s in it for me?

Posted by Ruth Atherley of AHA Creative Strategies on January 09th, 2013

Ruth at the White Palace in Chiang Rai, Thailand.

January is the time of year when we receive those end of year/new year messages, newsletters and blog posts. I know in the past week, I have received about two dozen of them. And I have to say, not many have resonated with me or provided any kind of value to me – which is the point of these communication outreach pieces, isn’t it?

I have heard how people are going to spend more time on finding their passion, travel more, make more effort to focus on their family life, live …

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