Things That Make You Go hmmm…

The AHA 100 Cups of Coffee Campaign

Posted by Ruth Atherley of AHA Creative Strategies on July 27th, 2016

Several conversations with colleagues, mentors and the AHA Creative Strategies team recently inspired me to take on an interesting campaign. We’re calling it The AHA 100 Cups of Coffee Campaign. In a nutshell, I am aiming to meet 100 different individuals for a cup of coffee (or tea – we’re not sticklers for that detail) from July 1, 2016 to July 1, 2017.

I am currently at person number five and I am loving this opportunity. I am meeting with people I know and those I don’t – people recommended by friends and colleagues and others who I am …

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You’re wrong (and I’m right)

Posted by Ruth Atherley of AHA Creative Strategies on July 19th, 2016

There appears to be an unfortunate trend happening in how we communicate. It’s the “you’re wrong” approach, typically followed by “and I am right.” It is an incredibly ineffective, divisive approach to authentic and engaging communication, yet it is one that is growing – particularly when it comes to public discussion and discourse. The challenge is that once this type of approach becomes “normal” or typical, it bleeds into how we communicate in other ways.

The recent Canadian federal election and the upcoming U.S. presidential election appear to be key contributors to this fast-growing trend – as do many of …

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The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

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The power of politeness, consideration and courtesy

Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2016

I am a student of human behavior. I people watch wherever I am – in meetings, at coffee shops, in airports, on the ferry, in waiting rooms and in reception areas. I am always interested in how people act in public, when they think no one is watching. It is always interesting to see who is considerate and who isn’t. And I’m not talking about being a doormat here. Polite, considerate and courteous people can – and do – communicate when they are unhappy with something or are upset with someone’s actions. We just do it in a way that …

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Critical thinking is more important than ever these days

Posted by Ruth Atherley of AHA Creative Strategies on January 14th, 2015

Today’s blog post is short and sweet – and I hope there is a takeaway in here for you.

Don’t believe everything you are told or read. Use critical thinking to go through what is being presented, shared, told or provided to you – and verify that information. There is always more than one side to a story. Fact checking is not always done with mainstream media articles or for pieces uploaded to the web and – even if you are hearing it from someone in person – they could have an agenda.

We are working with a client that …

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#UnitedSUCKS – Part III

Posted by Ruth Atherley of AHA Creative Strategies on December 03rd, 2014

In my last post, I left off where Paul and I had just agreed to staying in Houston (with no help from United for the hotel), going to Seattle the next day, and then getting a connecting flight to Vancouver – because we thought we had no options.

As we were standing there discussing the very limited options (it seems all United flights are oversold, so when something like this happens, there aren’t many choices for replacement flights), the flight crew that was taking over for the next flight was off to the side of us. They were right beside …

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#UnitedSUCKS – Not a good brand reputation (but true)

Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2014

I travel quite a bit for business and pleasure, and I have to say my most recent travel on United Airlines (from San Juan, Puerto Rico to Vancouver) was the worst experience I have ever had on an airline. #UnitedSUCKS (the trending hashtag) should be painted on their airplanes. Talk about the inability to deliver on a brand promise – although I have to admit, I am not sure they actually have a brand promise, understand, or even care about what their brand reputation is. Their customer service was so shockingly bad that it almost felt like we were being …

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Is it editorial or advertorial?

Posted by Ruth Atherley of AHA Creative Strategies on October 08th, 2014

The world of media relations is getting trickier and trickier. I was listening to a news radio station this morning and they had a counsellor/therapist on to talk about Seasonal Affective Disorder and how the shorter days can influence our moods. There wasn’t any real news value attached to the interview, except that we are heading into shorter days. There was no news to report, no survey results, or a big breakthrough in helping to treat people; the interview rehashed the same stuff we always hear.

Interestingly enough, the counsellor/therapist is from a company that regularly advertises on this station. …

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Rob Ford – What would you do?

Posted by Ruth Atherley of AHA Creative Strategies on January 23rd, 2014

Toronto Mayor Rob Ford is back in the media again because a recent video has surfaced showing him rambling drunk at a fast-food restaurant.

People around the world know him as the “Crack Mayor.” In fact, when we were recently in South Africa to connect with a client, we were often asked about him. When people heard that we were from Canada, they usually laughed and asked about the “Crack Mayor.” It happened in Johannesburg, Knysna, Cape Town and Swaziland. It even happened on a safari in the African bush from a person who spends 80% of his life at …

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Five PR lessons from Candy Crush Saga

Posted by Ruth Atherley of AHA Creative Strategies on October 04th, 2013

Candy Crush Saga is a popular online game played on Facebook and mobile devices (iPad, iPhone and Android). Players try to match three or more candies in order to gain points, remove obstacles and meet goals. Currently, the game developers state that the Facebook version has 485 levels and the smartphone version has 425, with new levels being regularly released. Players need to unlock levels as they play. To do so, they can ask friends to help, they can pay for more “turns,” or purchase assistance in the form of “boosters.”

As much fun as this game is (and it …

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