Posted by Paul Holman of AHA Creative Strategies on May 06th, 2012
We were delayed in uploading the AHA Fast Take Friday as we were cruising Doubtful Sound in New Zealand, and the ocean apparently doesn’t have an Internet connection… In this AHA Fast Take Friday, Ruth talks about the social media trail you leave behind as an organization.
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 30th, 2012
Paul and I are in New Zealand for two weeks producing our annual TRENZ social media campaign for Tourism New Zealand. Please check out the case study here. (Click on Tourism New Zealand.)
Please click here to come on a little tour of New Zealand with us. We promise – there are lots of communications tips, hints and “how to” tucked into our adventures.
Click here to check out our TRENZblog Twitter updates.
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 11th, 2012
It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.
If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they…
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 30th, 2012
I have been travelling across the country this week for client meetings. Contrary to what some believe, this doesn’t mean that I saunter into meetings at 10 a.m., that we break for lunch at noon and then in the evening, drink good wine and eat fabulous meals. It does mean I get up early (earlier than usual… which is already pretty early!) and that I watch a lot of television news shows and read even more newspapers than usual. (Hey – if they are going to make the effort to deliver it to my hotel room door, I am going…
Read morePosted by Paul Holman of AHA Creative Strategies on March 09th, 2012
In today’s AHA Fast Take Friday, Ruth is in Edmonton talking about reviewing your crisis and communications plan – especially the social media component.
Posted by Ruth Atherley of AHA Creative Strategies on March 06th, 2012
As I write this, I am on my way to Edmonton to present on the value of media relations and social media to a client’s senior executive team and the board of directors. I love this part of my job. It’s always interesting to hear what the leadership of an organization thinks about media relations and social media – and believe me, it’s different every time.
We are often asked by clients to present to their senior executive, to their board of governors or directors, and to other leaders within their organization. There are times when having an unbiased “outsider”…
Read morePosted by Ruth Atherley of AHA Creative Strategies on February 29th, 2012
Here at the AHA office, we’re updating our knowledge to include Pinterest. If you don’t know what it is, here is a great piece on Mashable that explains it. It’s our job to be on top of new tools and technologies. While that’s not always easy, it is always interesting.
Our clients rely on us to know what is of value for them and what isn’t. I have to say that our clients don’t tend to be out there, ahead of the pack, using new social media technologies. They aren’t early adopters and I don’t think…
Read morePosted by Ruth Atherley of AHA Creative Strategies on February 16th, 2012
I had the opportunity to speak to communications students at Capilano University earlier this week. They are smart, engaged and are going to bring some great, new energy to the PR world. Connecting with students always inspires me, it makes me realize how fortunate I am to work in PR and it reminds me how valuable PR is to an organization.
There are many, many functions of PR. At the foundation, we help our clients to build positive relationships with their “publics.” (You can replace the word publics with the noun that works for you: stakeholders, audience, target market, employees,…
Read morePosted by Ruth Atherley of AHA Creative Strategies on February 09th, 2012
I’ve written about this before and will write about it again… Be careful what you put on social networking sites—professionally and personally. If you wouldn’t want to see it on the front page of your local newspaper, don’t put it up.
The people on my Facebook page represent a range of relationships to me. Some are close friends, other acquaintances, others are former colleagues and some I have only met either briefly in person or not at all. It’s a bit like a neighbourhood coffee shop where there are a lot of different people hanging out.
With the recent changes…
Read morePosted by Paul Holman of AHA Creative Strategies on February 03rd, 2012
In today’s AHA Fast Take Friday Ruth talks about the importance of integration when it comes to your marketing and communications efforts.
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