Posted by Paul Holman of AHA Creative Strategies on June 24th, 2011
AHA Fast Take Friday from AHA Creative on Vimeo.
In today’s AHA Fast Take Friday, Ruth talks about the Vancouver riots and the reputation crisis it created.
Read morePosted by Ruth Atherley of AHA Creative Strategies on June 20th, 2011
We recently watched the challenge that McDonald’s faced with a hoax that falsely suggested that the global company discriminates against African-American customers. Is your organization prepared?
At AHA, we often develop crisis communication strategies, plans and manuals for clients. We recently worked on a crisis plan for a client that included a section on how to respond if a hoax hits their brand. The online world has changed communication and facing a crisis or issue, which may include a hoax. Many communicators know this, but are experiencing a challenge in getting the senior executives, CEO, Board of Directors or Board…
Read morePosted by Ruth Atherley of AHA Creative Strategies on June 13th, 2011
Twitter, Facebook, LinkedIn and other social media networking sites can be of value to your organization depending on your organization and your communication objectives. But your website is of value no matter how big or small your organization is or what your objectives are. And I can’t tell you how often a website is overlooked in an organization with focus often going to the hotter tools like Twitter or Facebook.
We, at AHA, provide communication audits for clients on a regular basis. The review of the organization’s website is a part of this…
Read morePosted by Ruth Atherley of AHA Creative Strategies on April 13th, 2011
Content is important; we all know that. Relevant, engaging, informative and entertaining content is a must. Well-written content, to AHA, means more than it just being interesting. It means that it should be grammatically correct, it should be cogent and it should have a solid flow.
Blogs, like this one, have a little bit of leeway because it is written in a more conversational manner. (It would still bother me if there was a typo or other error in this blog.) Anything that is shared internally or externally should be reviewed. Here at our Vancouver PR agency, we have an…
Read morePosted by Paul Holman of AHA Creative Strategies on April 08th, 2011
Make Sure It’s Newsworthy from AHA Creative on Vimeo.
In today’s video, Ruth talks about the importance of being newsworthy for media and social media relations.
Read morePosted by Paul Holman of AHA Creative Strategies on March 18th, 2011
AHA Flip Cam Friday – March 18, 2011 from AHA Creative on Vimeo.
In today’s video, Ruth talks about what an organization needs to do when it’s in a crisis.
Read morePosted by Ruth Atherley of AHA Creative Strategies on March 17th, 2011
We work with our clients on media training. It doesn’t mean that we put words in their mouths or that we help them to “spin” a story. It means that we help our clients understand how the media works, what a journalist needs to get from an interview and how to be effective and relevant during the interview process. At AHA, we take pride in working with clients that are ethical, that have integrity, and that care about their stakeholders and the work that they do. In our opinion, media training is about making the most of an interview opportunity…
Read morePosted by Paul Holman of AHA Creative Strategies on March 04th, 2011
A special AHA Flip Cam Friday from Cabo San Lucas from AHA Creative on Vimeo.
In today’s video, Ruth talks about how you need to plan a few steps ahead in social media.
Read morePosted by Ruth Atherley of AHA Creative Strategies on February 11th, 2011
Media relations is a big part of what we, as communicators, do. Working with reporters is a priority for us at AHA. Everyone at our Vancouver PR Agency knows the value of a solid relationship with a journalist and we focus on developing and maintaining those media relationships.
I worked at Maclean’s magazine for a lot of years. I got to see how all types of PR people approached pitching. Some were good, some were awful (really, really awful); the best built relationships beyond the immediate pitch. They created a connection that respected the roles of both the reporter and…
Read morePosted by Paul Holman of AHA Creative Strategies on January 21st, 2011
Crisis Communications Plan from AHA Creative on Vimeo.
In today’s video, Ruth talks about the immediate online response to issues and how important it is to have a crisis communications plan in place.
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