Public Relations

What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

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AHA Fast Take Friday – No fooling

Posted by Ruth Atherley of AHA Creative Strategies on April 01st, 2016

In today’s Fast Take Friday, I talk about how to deal with negative comments about your organization online.

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Communication using video

Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2016

In today’s AHA Fast Take Friday, Ruth talks about the best use of video communication.

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Stakeholder communication

Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2016

At AHA, we’ve recently been working on quite a few stakeholder communications projects. We really like this kind of work because you get to work with great organizations that understand the value of regular, consistent and useful communication to their stakeholder groups, and it makes a positive impact when done well.

I think that it can be easy to forget or overlook some stakeholders, especially during a time of change, transition, strategic or other long-term planning, or during an issue. Depending on what you are dealing with, the focus might be media or government relations or reporting to the board …

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The power of politeness, consideration and courtesy

Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2016

I am a student of human behavior. I people watch wherever I am – in meetings, at coffee shops, in airports, on the ferry, in waiting rooms and in reception areas. I am always interested in how people act in public, when they think no one is watching. It is always interesting to see who is considerate and who isn’t. And I’m not talking about being a doormat here. Polite, considerate and courteous people can – and do – communicate when they are unhappy with something or are upset with someone’s actions. We just do it in a way that …

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Fast Take Friday

Posted by Ruth Atherley of AHA Creative Strategies on March 04th, 2016

Our Fast Take Fridays are back. In today’s video, I talk about strategic communications.

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Brand journalism win for Duke Energy

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2016

I recently read an article about a new brand journalism site being produced by the U.S.-based organization Duke Energy, via an article on Ragan.com by Paul Working.

This site is a great example of brand journalism. According to the news release, this is an online destination for stories about remarkable people, innovations and community and environmental issues. And there are some solid, well-written articles that are examples of brand journalism best practices on this site. There is one on Duke Energy’s environmental director who is a national leader in devising ways to prevent wind turbines from accidentally killing bats. …

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Understanding social media channels

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2016

I don’t think a week goes by at AHA when I don’t learn about another social media communications channel. And some days, it can feel like there is so much information about the technology, usage and user demographic, that it can be really confusing and overwhelming.

We go through a process here at AHA that includes defining the demographic user, how this technology or channel can be effectively used for clients, and how challenging it might be to get it up and running – relevant to client understanding of technology or appetite for new channels. It can be a time-consuming …

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The power of the people

Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2016

This week, it was announced that convicted serial killer Robert Pickton had apparently self-published a book about the crimes and it was listed for sale on Amazon. There was, of course, a public outcry about this. I think everyone who heard about this book thought about how this news would affect the families of Pickton’s victims and wanted something done about it.

Hearing about this book was upsetting to many – including the AHA team. We worked with the Missing Women Commission of Inquiry. I took on the role of Director of Communications for the Commission and our team …

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Your professional and personal lives and social media

Posted by Ruth Atherley of AHA Creative Strategies on February 19th, 2016

Social media is a challenge when it comes to both your professional and personal lives. Posting to your social media accounts offers an often very public view of your opinions, hobbies, habits and attitudes. There really isn’t any separation between personal and professional anymore.

I have read many articles on the subject and have seen a couple of speakers say that you should keep your Facebook page personal and use LinkedIn, Twitter and other accounts for more public engagement with potential clients, customers, partners or employers. Well, the reality is – that’s not easy to do. LinkedIn is pretty straightforward; …

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