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Sensitive subject matter and social media

Posted by Ruth Atherley of AHA Creative Strategies on August 09th, 2016

The AHA team has earned a strong reputation for strategic communications surrounding sensitive subject matter. Quite often, this means working with a client during an issue or crisis – but not always. Many organizations deal with sensitive subject matter on a daily basis and taking a “typical” issue or crisis communication approach isn’t necessarily the right way to go when this is the case. The widespread use of social media and a 24/7 news cycle has made this more complex – and often complicated. Understanding this is only the start of being effective and in ensuring that stakeholder groups (including …

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The AHA 100 Cups of Coffee Campaign

Posted by Ruth Atherley of AHA Creative Strategies on July 27th, 2016

Several conversations with colleagues, mentors and the AHA Creative Strategies team recently inspired me to take on an interesting campaign. We’re calling it The AHA 100 Cups of Coffee Campaign. In a nutshell, I am aiming to meet 100 different individuals for a cup of coffee (or tea – we’re not sticklers for that detail) from July 1, 2016 to July 1, 2017.

I am currently at person number five and I am loving this opportunity. I am meeting with people I know and those I don’t – people recommended by friends and colleagues and others who I am …

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You’re wrong (and I’m right)

Posted by Ruth Atherley of AHA Creative Strategies on July 19th, 2016

There appears to be an unfortunate trend happening in how we communicate. It’s the “you’re wrong” approach, typically followed by “and I am right.” It is an incredibly ineffective, divisive approach to authentic and engaging communication, yet it is one that is growing – particularly when it comes to public discussion and discourse. The challenge is that once this type of approach becomes “normal” or typical, it bleeds into how we communicate in other ways.

The recent Canadian federal election and the upcoming U.S. presidential election appear to be key contributors to this fast-growing trend – as do many of …

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Digital content is important

Posted by Ruth Atherley of AHA Creative Strategies on June 24th, 2016

The AHA team recently met with several of our clients and a few prospective clients to plan out communications initiatives. More and more often, digital content and brand storytelling is an important component in how we are helping our clients to tell their stories, moving forward.

In this day and age, an organization cannot rely solely on media relations or publicity to tell their stories. More and more media outlets are shifting to sponsored content, especially in the “softer” news segments (think breakfast TV, talk shows, lifestyle and business sections of publications and, of course, online). They might not announce …

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Social Media 101 – The Series

Posted by Ruth Atherley of AHA Creative Strategies on June 15th, 2016

We have had an exceptional response to our Social Media 101 series (Facebook; Twitter). In fact, I met with a client the other day, a senior executive at a high-profile organization, who told me that he really appreciates the series because it is helping him to better understand social media tools, technology and tactics. He laughingly told me: “I kind of have to fake it a bit when my team talks about social media because I know so little and I don’t want to admit that to them.” And he said that our series is giving him …

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What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

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Social Media 101 – Twitter

Posted by Ruth Atherley of AHA Creative Strategies on June 01st, 2016

Next up in our Social Media 101 series is Twitter. Twitter is an online social networking and microblogging service that allows users to send and read short 140-character messages called “tweets.” As of the first quarter of 2016, Twitter averaged 310 million monthly active users.

If Facebook is like a coffee shop where (almost) everyone knows your name, Twitter is a busy airport pub where you are welcome to join the conversations that interest you and connect with strangers (who can often become clients, colleagues and even friends).

Depending on your organization and what you provide – Twitter can support …

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The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

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AHA Fast Take Friday – No fooling

Posted by Ruth Atherley of AHA Creative Strategies on April 01st, 2016

In today’s Fast Take Friday, I talk about how to deal with negative comments about your organization online.

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Communication using video

Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2016

In today’s AHA Fast Take Friday, Ruth talks about the best use of video communication.

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