Posted by Ruth Atherley of AHA Creative Strategies on April 20th, 2017
Unless you have been living under a rock, you probably know about the challenges that United Airlines has experienced recently. While one incident garnered the most news coverage and criticism on social media, several situations that could have been avoided, had they been handled differently, have come up and have shown the ugly underside of the culture of the organization. And it has cost them dearly – financially (their stock has dropped in the hundreds of millions) and with the long-term damage to their brand.
The biggest incident, with a 69-year-old doctor being physically assaulted and dragged off the plane, …
Posted by Ruth Atherley of AHA Creative Strategies on July 27th, 2016
Several conversations with colleagues, mentors and the AHA Creative Strategies team recently inspired me to take on an interesting campaign. We’re calling it The AHA 100 Cups of Coffee Campaign. In a nutshell, I am aiming to meet 100 different individuals for a cup of coffee (or tea – we’re not sticklers for that detail) from July 1, 2016 to July 1, 2017.
I am currently at person number five and I am loving this opportunity. I am meeting with people I know and those I don’t – people recommended by friends and colleagues and others who I am …
Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2016
I am a student of human behavior. I people watch wherever I am – in meetings, at coffee shops, in airports, on the ferry, in waiting rooms and in reception areas. I am always interested in how people act in public, when they think no one is watching. It is always interesting to see who is considerate and who isn’t. And I’m not talking about being a doormat here. Polite, considerate and courteous people can – and do – communicate when they are unhappy with something or are upset with someone’s actions. We just do it in a way that …
Posted by Ruth Atherley of AHA Creative Strategies on February 16th, 2016
We are beyond thrilled to announce that media icon (and all-around awesome human being) Charlotte Empey has agreed to take on the role of AHA’s Toronto Bureau Chief.
AHA partner, Ruth Atherley, and Charlotte have known each other and worked together for many, many years. Their friendship and professional relationship goes back to the days when Charlotte founded and was Editor-in-Chief of Modern Woman magazine and Ruth was a contributing writer for her. Charlotte went on to have senior and leadership roles at many of Canada’s national publications – including as Editor-in-Chief for Metro English Canada (daily) newspapers and Canadian …
Posted by Paul Holman of AHA Creative Strategies on March 18th, 2015
AHA CEO Ruth Atherley spoke at TEDx BCIT on January 24, 2015. Ruth identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.
Posted by Ruth Atherley of AHA Creative Strategies on February 02nd, 2015
Millions of fans watched in dismay as the defending Super Bowl champions – the Seattle Seahawks – lost to the New England Patriots in the final 30 seconds of the game yesterday. According to those in the know, making the call to throw the ball (which had been intercepted) rather than passing it, was the reason for this devastating loss.
With the exception of a little bit of a scuffle on the field right before the Patriots won, the Seahawks team has taken the high road in their discussion of the loss. In interviews, head coach, Pete Carroll, and quarterback, …
Posted by Paul Holman of AHA Creative Strategies on January 12th, 2015
We are pleased to report that AHA CEO Ruth Atherley will be presenting at TEDx BCIT on January 24, 2015. Ruth has identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.
Ruth is excited about the opportunity and looks forward to hearing and meeting the other speakers.
Posted by Ruth Atherley of AHA Creative Strategies on October 27th, 2014
On Wednesday, October 29, I will have the privilege of speaking at the Canadian Public Relations Society Vancouver chapter with the Honourable Wally Oppal, Q.C., who was the Commissioner of the Missing Women Commission of Inquiry (MWCI).
The Missing Women Commission of Inquiry was an important initiative that was tasked with making findings and recommendations regarding the conduct of police in handling numerous reported cases of missing women from Vancouver’s Downtown Eastside – a controversial, highly sensitive subject with a diverse range of stakeholder groups.
I served, with the support of the AHA team, as director of communications for the …
Posted by Ruth Atherley of AHA Creative Strategies on September 25th, 2014
Every communications professional has seen this happen. You work hard to develop a strong, reputable brand, the brand voice and the brand promise. You create brand standard guidelines and you build out a tool kit for staff to use when creating documents, presentations or in any communication of the brand. You generate great media coverage where your CEO, President or GM hits the key messages and positions the brand well.
A success, right? Not so fast. Then a client, customer, guest or patient shows up to the frontline and no one delivers on the brand promise (#EpicFail).