Posted by Ruth Atherley of AHA Creative Strategies on April 20th, 2017
Unless you have been living under a rock, you probably know about the challenges that United Airlines has experienced recently. While one incident garnered the most news coverage and criticism on social media, several situations that could have been avoided, had they been handled differently, have come up and have shown the ugly underside of the culture of the organization. And it has cost them dearly – financially (their stock has dropped in the hundreds of millions) and with the long-term damage to their brand.
The biggest incident, with a 69-year-old doctor being physically assaulted and dragged off the plane, …
Posted by Ruth Atherley of AHA Creative Strategies on September 15th, 2016
Recently, I started The AHA 100 Cups of Coffee Campaign. The intent of this initiative is for me to get out and connect with 100 people – to introduce myself, catch up and have a conversation. It’s not just about networking and business development, although that has certainly been a positive byproduct. It is about making sure that we, as AHA, are engaged with what is going on in the world, what people are thinking and doing, and what they are passionate about and committed to achieving. It has been incredibly interesting and inspiring.
Posted by Ruth Atherley of AHA Creative Strategies on September 08th, 2016
Della Smith, my friend/colleague/mentor, is running a great blog series called Dining with Della. Each week, she profiles someone and asks them three key questions about communications – the answers are often about a key moment in the person’s personal or professional life, they are incredibly honest, and there is always an important takeaway. This series is worth reading. The most recent piece had a response that spoke about the importance of value in structure, and it got me thinking about structure and its role in strategic communications. Here at AHA, we do a fair amount of work regarding …
Posted by Ruth Atherley of AHA Creative Strategies on August 09th, 2016
The AHA team has earned a strong reputation for strategic communications surrounding sensitive subject matter. Quite often, this means working with a client during an issue or crisis – but not always. Many organizations deal with sensitive subject matter on a daily basis and taking a “typical” issue or crisis communication approach isn’t necessarily the right way to go when this is the case. The widespread use of social media and a 24/7 news cycle has made this more complex – and often complicated. Understanding this is only the start of being effective and in ensuring that stakeholder groups (including …
Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2016
This week, it was announced that convicted serial killer Robert Pickton had apparently self-published a book about the crimes and it was listed for sale on Amazon. There was, of course, a public outcry about this. I think everyone who heard about this book thought about how this news would affect the families of Pickton’s victims and wanted something done about it.
Hearing about this book was upsetting to many – including the AHA team. We worked with the Missing Women Commission of Inquiry. I took on the role of Director of Communications for the Commission and our team …
Posted by Paul Holman of AHA Creative Strategies on March 18th, 2015
AHA CEO Ruth Atherley spoke at TEDx BCIT on January 24, 2015. Ruth identified that in this 24/7 connected world, doing the right thing all the time is much easier and more effective than having to face the destruction of your reputation and potentially your business.
Posted by Ruth Atherley of AHA Creative Strategies on February 02nd, 2015
Millions of fans watched in dismay as the defending Super Bowl champions – the Seattle Seahawks – lost to the New England Patriots in the final 30 seconds of the game yesterday. According to those in the know, making the call to throw the ball (which had been intercepted) rather than passing it, was the reason for this devastating loss.
With the exception of a little bit of a scuffle on the field right before the Patriots won, the Seahawks team has taken the high road in their discussion of the loss. In interviews, head coach, Pete Carroll, and quarterback, …
Posted by Ruth Atherley of AHA Creative Strategies on January 14th, 2015
Today’s blog post is short and sweet – and I hope there is a takeaway in here for you.
Don’t believe everything you are told or read. Use critical thinking to go through what is being presented, shared, told or provided to you – and verify that information. There is always more than one side to a story. Fact checking is not always done with mainstream media articles or for pieces uploaded to the web and – even if you are hearing it from someone in person – they could have an agenda.