Internal Communications
Posted by Ruth Atherley of AHA Creative Strategies on February 01st, 2010
There is a great post on problogger on how to add more fun to your blog. It is worth a read. Adding more fun to your blog will inspire you to blog more often and, done well, it will re-engage your readers. When you are into it, they will be into it.
Just a quick note on blogging…I have read plenty that says blogging is dead. I don’t think blogging has hit its prime yet. I think it goes back to understanding your objectives. Not every CEO should blog and I don’t necessarily think that every organization should…
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Posted by Ruth Atherley of AHA Creative Strategies on March 05th, 2009
Recently we have had the opportunity to assist several large organizations create, expand or improve their conversation with a diverse stakeholder base. These days, social/online media is always considered when it comes to this type of initiative. Enabled by technology, organizations that have a diverse audience and/or one that is geographically distanced or separated have an excellent opportunity to open up a two-way conversation that fulfills the needs of everyone involved. There are more cost-effective and engaging ways to communicate now than ever before.
While technology has provided us with the ability to reach out and connect, it’s always important…
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Posted by Ruth Atherley of AHA Creative Strategies on August 21st, 2008
The airlines are in trouble – we all know that. Well, maybe not Southwest – who have a great blog and seem to keep their passengers if not insanely happy, at least not screaming in the aisles like most other airlines. Now, United Airlines pilots are using social media tools to air their issues and demand the removal of UAL Chairman, President and CEO Glen Tilton.
They got the right url glentilton.com and on this site, there is media coverage, reports and the opinions of the pilots themselves. They want Glen Tilton out and they are…
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Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2008
Vodcasts, video and vlogs are a hot marketing tool right now. Some work, some don’t. Sometimes it seems that people don’t realize how hard being funny or satirical is …
Think about Saturday Night Live, some of the best comedy minds in the business are focused on being smart and funny for this show and it doesn’t always work. Often, it doesn’t work. How many times have you thought “that’s just not funny” when watching a sketch.
Yet, organizations keep trying to be funny and they seem to have lost perspective about what IS funny and smart and what others…
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