Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016
What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.
The challenge that we, as communicators, face in today’s world is that we have … Read more
Posted by Ruth Atherley of AHA Creative Strategies on March 04th, 2016
Our Fast Take Fridays are back. In today’s video, I talk about strategic communications. Read more
Posted by Ruth Atherley of AHA Creative Strategies on September 25th, 2014
Every communications professional has seen this happen. You work hard to develop a strong, reputable brand, the brand voice and the brand promise. You create brand standard guidelines and you build out a tool kit for staff to use when creating documents, presentations or in any communication of the brand. You generate great media coverage where your CEO, President or GM hits the key messages and positions the brand well.
A success, right? Not so fast. Then a client, customer, guest or patient shows up to the frontline and no one delivers on the brand promise (#EpicFail).
A great brand … Read more
Posted by Paul Holman of AHA Creative Strategies on July 25th, 2014
In today’s Fast Take Friday, Ruth talks about the importance of internal communications in building a strong brand.
Posted by Paul Holman of AHA Creative Strategies on June 27th, 2014
In today’s Fast Take Friday, AHA CEO Ruth Atherley provides some action items you can start now in order to improve your internal communications outreach and engagement.
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Posted by Ruth Atherley of AHA Creative Strategies on June 25th, 2014
Internal communication is an important piece of an organization’s brand reputation and, in the past few years, it has undergone a shift from being an HR function to becoming a crucial component of strategic communications.
Here at AHA, we develop communications plans for clients on a regular basis. During this process, one of the first questions we ask is about the organization’s current approach to internal communications – and how the external communications will be supported and reflected internally. This often results in an interesting discussion about employee engagement, how to best communicate with internal stakeholders, and the task of … Read more
Posted by Ruth Atherley of AHA Creative Strategies on June 20th, 2014
In today’s AHA Fast Take Friday, CEO Ruth Atherley talks about the importance of internal communications – especially for a high profile organization that deals with issues or controversy.
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Posted by Paul Holman of AHA Creative Strategies on June 13th, 2014
In today’s AHA Fast Take Friday, CEO Ruth Atherley talks about the need to provide a business case in order to get campaigns, projects and initiatives approved by the senior executive.
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Posted by Ruth Atherley of AHA Creative Strategies on May 27th, 2014
The widespread (and growing) use of online technology continues to push organizations to realize the value of creating their own content. (Full disclosure – here at AHA, we push them to take advantage of this opportunity too!) It is a good way to connect with stakeholder groups (including customers or clients).
Creating strong, compelling, engaging and informative content doesn’t happen without effort – or good writing and editing. I was fortunate that I worked in the world of journalism prior to jumping the fence to PR and strategic communication. At Maclean’s magazine, where I worked, each article was developed by … Read more
Posted by Paul Holman of AHA Creative Strategies on May 23rd, 2014
In today’s Fast Take Friday, Ruth explains the need for a short, quick video for stakeholders.
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