Online Communications
Posted by Ruth Atherley of AHA Creative Strategies on August 18th, 2010
Kevin Barenblat has a great piece on how to choose a social media partner on Imediaconnection.com. He outlines 10 questions to ask if you are considering working with a consultant or agency for your social media outreach. It’s a good article and worth reading if you are considering bringing on social media assistance.
AHA Take
I think that we, at AHA, bring an interesting perspective and specific expertise to our approach to the social media initiatives that we develop for clients. We are a PR agency, not social media marketers, and we view…
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Posted by Ruth Atherley of AHA Creative Strategies on August 17th, 2010
There is a very interesting post on Ragan.com. They ask whether an intern at your organization could – and should – be charged with handling social media. That is a really good question, and one that sparked a great deal of discussion at our Vancouver PR agency.
AHA Take
This is a subject that I feel quite strongly about. I don’t think an intern should run your social media, but I do believe that interns and other junior staffers can – and should – participate in your social media initiatives. We often encourage clients to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 11th, 2010
There was a great piece online last week at theglobemail.com that gave five tips to Air Canada about how they may have better handled a PR issue that happened recently. While the piece is focused on an incident with the airline, there is wealth of knowledge in here for any organization. It’s worth a read.
From what we understand, a young boy who is fighting a terminal illness travelled to New York City recently to live out one of his life wishes. At some point during his travels, with Air Canada, his wheelchair –…
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Posted by Ruth Atherley of AHA Creative Strategies on July 28th, 2010
Love it or hate it, you have to admit, Facebook has created a global online community that offers huge opportunity (and equal risk) for many brands. Recently, Facebook launched a PR on Facebook page that provides some great information on how to use Facebook to connect with your stakeholders, consumers and community.
This is an excellent resource if you are interested in finding out if Facebook would be of value for your organization. And if it is of value, there is lots here that can help you to engage on Facebook.
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Posted by Ruth Atherley of AHA Creative Strategies on July 26th, 2010
Shel Holtz has a very interesting piece on whether writing is a core skill for a professional communicator. He did a round up, asking several strategic communications professionals for their take and their responses are thoughtful and relevant. It’s an interesting topic and this piece is definitely worth reading.
AHA TAKE
There are some communicators who focus more on the actual craft of writing in their day-to-day work than others, but I can’t imagine that a professional communicator doesn’t need solid writing skills to do their job. Communication is at the very foundation of what…
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Posted by Ruth Atherley of AHA Creative Strategies on July 21st, 2010
We’re big fans of Chris Brogan. He has a down-to-earth approach to marketing and he isn’t afraid to say what he thinks, even if it isn’t the most popular opinion. He has an interesting blog post on location-based social media applications. This created a bit of discussion in our Vancouver PR agency.
AHA Take
Overall, consensus is that we can’t quite find the business use for these location-based social media applications yet. At this point, I can’t think of any of our clients that would benefit. We don’t have any retail clients at the moment…
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Posted by Ruth Atherley of AHA Creative Strategies on July 19th, 2010
There has been quite a bit of buzz recently about the Old Spice social media campaign that has the Old Spice Man replying via video to tweets. (Here is a good post on WebProNews.) The campaign is funny, it’s smart and it showcases just what can be done with social media when you develop a kick ass strategy and identify what the right tools are to deliver on it.
I am sure that a case study on this campaign’s success will appear somewhere in the near future. It would be great to hear from the people who created…
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Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2010
There is a good video presentation by Todd Blecher of Boeing on Vimeo. He references Star Wars and Obi-Wan Kenobi to showcase how Boeing evolved their social media outreach from “snoringly” boringly technical to real, authentic, interactive and (oh my gosh!!!) personal.
You have to get through some ads and sales stuff to see the video. It’s worth it to see how a highly technical BIG company grew into an effective approach to social media.
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Posted by Ruth Atherley of AHA Creative Strategies on July 05th, 2010
At AHA, we’re big fans of Danny Brown. He has a great blog post that lists 52 Cool Facts About Social Media. We don’t want to steal Danny’s thunder – and we do want you to check out his blog…but below are just a few of the cool facts:
There are more than 100 million active users currently accessing Facebook through their mobile devices.
The average Facebook user is connected to 60 pages, groups and events.
Is your organization on Facebook? Should your organization be on Facebook? Have you looked at the challenges and opportunities…
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Posted by Ruth Atherley of AHA Creative Strategies on June 29th, 2010
There was an interesting article in The Vancouver Sun last week (it also ran in the National Post, Montreal Gazette and several other daily newspapers) that says that PR is more vital than ever for business. Especially in the age of social media.
We knew that. We’ve known it for what seems like forever. This is a great time for communicators (aka PR people). An open, two-way conversation that is based on an organization living up to its promises and aligning to its values is what ethical PR people have been working towards for decades. For organizations with integrity and…
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