Communications

What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

Read more
Be Sociable, Share!

The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

Read more
Be Sociable, Share!

Communication using video

Posted by Ruth Atherley of AHA Creative Strategies on March 25th, 2016

In today’s AHA Fast Take Friday, Ruth talks about the best use of video communication.

Read more
Be Sociable, Share!

Stakeholder communication

Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2016

At AHA, we’ve recently been working on quite a few stakeholder communications projects. We really like this kind of work because you get to work with great organizations that understand the value of regular, consistent and useful communication to their stakeholder groups, and it makes a positive impact when done well.

I think that it can be easy to forget or overlook some stakeholders, especially during a time of change, transition, strategic or other long-term planning, or during an issue. Depending on what you are dealing with, the focus might be media or government relations or reporting to the board …

Read more
Be Sociable, Share!

Fast Take Friday

Posted by Ruth Atherley of AHA Creative Strategies on March 04th, 2016

Our Fast Take Fridays are back. In today’s video, I talk about strategic communications.

Read more
Be Sociable, Share!

Understanding social media channels

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2016

I don’t think a week goes by at AHA when I don’t learn about another social media communications channel. And some days, it can feel like there is so much information about the technology, usage and user demographic, that it can be really confusing and overwhelming.

We go through a process here at AHA that includes defining the demographic user, how this technology or channel can be effectively used for clients, and how challenging it might be to get it up and running – relevant to client understanding of technology or appetite for new channels. It can be a time-consuming …

Read more
Be Sociable, Share!

The power of the people

Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2016

This week, it was announced that convicted serial killer Robert Pickton had apparently self-published a book about the crimes and it was listed for sale on Amazon. There was, of course, a public outcry about this. I think everyone who heard about this book thought about how this news would affect the families of Pickton’s victims and wanted something done about it.

Hearing about this book was upsetting to many – including the AHA team. We worked with the Missing Women Commission of Inquiry. I took on the role of Director of Communications for the Commission and our team …

Read more
Be Sociable, Share!

AHA taps media icon Charlotte Empey as Toronto Bureau Chief

Posted by Ruth Atherley of AHA Creative Strategies on February 16th, 2016

We are beyond thrilled to announce that media icon (and all-around awesome human being) Charlotte Empey has agreed to take on the role of AHA’s Toronto Bureau Chief.

AHA partner, Ruth Atherley, and Charlotte have known each other and worked together for many, many years. Their friendship and professional relationship goes back to the days when Charlotte founded and was Editor-in-Chief of Modern Woman magazine and Ruth was a contributing writer for her. Charlotte went on to have senior and leadership roles at many of Canada’s national publications – including as Editor-in-Chief for Metro English Canada (daily) newspapers and Canadian

Read more
Be Sociable, Share!

AHA news release

Posted by Ruth Atherley of AHA Creative Strategies on February 16th, 2016

For Immediate Release                                                                                

February 16, 2016 

AHA Creative Strategies taps media icon

Charlotte Empey as Toronto Bureau Chief

Gibsons, B.C. – Charlotte Empey, former Editor-in-Chief of Metro English Canada newspapers and Canadian Living magazine, has accepted the role of Toronto Bureau Chief for AHA Creative Strategies, AHA CEO Ruth Atherley announced today. Along with heading up the Toronto office, Ms. Empey will also work closely with the AHA team to expand the agency’s brand journalism and branded content services. She will do this through a strategic partnership between her company, FYI Media and AHA Creative Strategies.

“Charlotte is an incredible …

Read more
Be Sociable, Share!

What Super Bowl ads & halftime reactions mean to businesses

Posted by Ruth Atherley of AHA Creative Strategies on February 10th, 2016

Super Bowl ads are highly anticipated and costly. It is estimated that just buying the time slot for a 30-second spot for Super Bowl 50 would have set you back around $5 million U.S. And then there are production costs, which are estimated to be up to $10 million U.S., depending on the commercial.

The halftime show is another big element. This year, Coldplay was listed as the headliner, and then Beyoncé and Bruno Mars were added to the playlist – all high-profile entertainers with huge followings.

The reactions on social media to the ads and the halftime show are …

Read more
Be Sociable, Share!
css.php