Blogging
Posted by Ruth Atherley of AHA Creative Strategies on April 06th, 2011
I had another blog post written in my mind for today, but when I came across a post by Susan Young where she outlines the 20 Things Every PR Pro Should Know How To Do, I had to share it. Take a look through it and see if you are able to deliver on all 20 things. These are valuable skill sets that you should have – so if you don’t have some of them, it’s time to think about how you can gain the information and skills.
The range of skill sets outlined here is varied and…
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Posted by Ruth Atherley of AHA Creative Strategies on March 28th, 2011
In a communicator’s life there is always talk about what works and what doesn’t. What’s hot and what’s not. And recently, we’ve heard lots and lots of chatter about how blogs are dead. We, at AHA, don’t believe that they are. We don’t believe everyone should blog; but in our experience there are many opportunities for an organization to have a blog and to have it be effective.
Not all blogs are alike. For example, we rarely get comments on our blog here at AHA, but we have a strong number of people that read our AHA blog post every…
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Posted by Ruth Atherley of AHA Creative Strategies on March 23rd, 2011
We, at AHA Creative Strategies, are participating in #Blog4NZ. A campaign developed by a group of travel bloggers to showcase the country of New Zealand and to encourage travel there.
Since we provide a range of travel public relations services at our Vancouver PR agency and Tourism New Zealand is one of our favourite clients, we wanted to participate in this excellent initiative.
We have had a great deal of success in having travel articles that we’ve written about New Zealand published in both traditional and online media. We thought we would share one of those articles with you today.…
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Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2011
AHA Creative Strategies is participating in #Blog4NZ, a three-day blogging extravaganza that spotlights New Zealand as a fabulous tourist destination. (To see other tweets and posts from travel bloggers around the world, visit Twitter here.)
As the Canadian PR agency for Tourism New Zealand, we connect with Canadian travel journalists on a regular basis. We work with Tourism New Zealand to create the opportunity for leading travel journalists to visit New Zealand and to share their experience with their readers and/or audience. Recently, we have been fortunate to have received coverage about New Zealand in The Toronto Star,…
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Posted by Ruth Atherley of AHA Creative Strategies on March 21st, 2011
We, at AHA, are taking part in #Blog4NZ, a three-day blogging extravaganza designed to highlight how spectacular New Zealand is as a travel destination. This initiative was created to help restore travel to New Zealand after the tragic earthquake that hit Christchurch in February. While this isn’t a travel blog, we do quite a bit of travel PR at our Vancouver PR agency. Since Tourism New Zealand is one of our favourite clients, we thought we would focus on posts on New Zealand for the next three days as a show of our support for the youngest country…
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Posted by Ruth Atherley of AHA Creative Strategies on March 15th, 2011
I spent a great deal of time with some of the best journalists in the world when I worked at Maclean’s and I am thankful everyday as a communicator that I had that opportunity. Creating engaging, interesting and informative content isn’t easy – and writing clearly and concisely adds additional challenge to the craft.
We have heard for many years that content is king. Your stakeholders visit your website, your blog, Facebook page, Twitter page or other social networking sites to learn, to connect, to join a conversation and to either learn something or to tell you something. What you…
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Posted by Ruth Atherley of AHA Creative Strategies on November 04th, 2010
There is an excellent piece at simplyzesty.com that outlines 50 of the best social media and technology blogs. It’s worth a read if you want to increase your understanding of the social media world.
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Posted by Ruth Atherley of AHA Creative Strategies on August 03rd, 2010
There is a good piece on SherpaBlog that focuses on three steps to take in order to create a good corporate blog. It’s solid information for anyone either thinking about starting a corporate blog or who needs some help maintaining their current one. Equally as valuable are the comments below this blog post. There are lots of experienced people weighing in on the topic.
AHA Take
A corporate blog is a great opportunity to connect with stakeholders. Having more than one blogger can be helpful to keeping the blog content current and engaging.
If you…
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Posted by Ruth Atherley of AHA Creative Strategies on May 14th, 2010
I just read one of the best blog posts ever at lostremote.com. Before I get into that, I have to say that I just discovered lostremote.com today and love it. It is definitely on my must read list now.
The post is by Steve Safran and it is a worthwhile read for any communicator – whether in house, agency or consultant. In this piece, Steve talks about the importance for PR people to develop a good pitch: “signal not noise.” It goes on to talk about how we, as communicators, deal with the challenge of perception. If the…
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Posted by Ruth Atherley of AHA Creative Strategies on March 18th, 2010
iMedia has a great article with the headline: Does Facebook Work? It goes on to showcase some of the purchasing stats of retail customers, stats that don’t quite live up to the hype of Facebook.
I think one of the challenges that we face in using social media is that we are looking for this magic thing to come along and replace all the stuff from the past that didn’t work. Currently, social media is being hailed as the best tool ever for sales people, for marketing people and for PR—as well as for consumers, non-profits, businesses and other organizations.…
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