Blogging

An organization needs to tell its own story

Posted by Ruth Atherley of AHA Creative Strategies on August 10th, 2016

On Tuesday, I saw an announcement that the Toronto Star, the largest daily newspaper in Canada, has laid off 60 people – most from the newsroom/editorial side of the paper. This unexpected mass layoff is devastating news for the individuals involved, for journalism in Canada, and for organizations who use media relations and publicity to raise brand awareness, to tell their story, to humanize their business, and to show how they are a good corporate citizen and member of their community.

Here in the AHA office, we feel terrible for the people who lost their jobs. Not only did …

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What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

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The year of blended PR, branding, social media and marketing

Posted by Ruth Atherley of AHA Creative Strategies on January 06th, 2015

Happy New Year! From everyone at AHA – we wish you a happy, healthy and prosperous 2015.

In the AHA office, we have been talking a lot about 2015 and what it will bring in the world of communication. It is clear to us that this year will bring PR, branding, social media and marketing together – even more than it already is.

I think we have been fortunate because we have been involved in the online world for so long – close to fifteen years. We recognized where corporate and organizational communication was going a long time ago and …

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The power of good writing, editing & proofreading

Posted by Ruth Atherley of AHA Creative Strategies on May 27th, 2014

The widespread (and growing) use of online technology continues to push organizations to realize the value of creating their own content. (Full disclosure – here at AHA, we push them to take advantage of this opportunity too!) It is a good way to connect with stakeholder groups (including customers or clients).

Creating strong, compelling, engaging and informative content doesn’t happen without effort – or good writing and editing. I was fortunate that I worked in the world of journalism prior to jumping the fence to PR and strategic communication. At Maclean’s magazine, where I worked, each article was developed by …

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How to write better

Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2013

I was fortunate; not only was I a voracious reader growing up with a natural ability with words, I also worked with some incredibly gifted writers and editors at Maclean’s. Working with some of the best in the country (I would say the world) makes you up your game. There is a much higher bar when the talent level of your colleagues is through the roof.

At AHA, we work with clients to write, review, revise and edit a wide range of documents. At some point, each project we work on involves the craft of writing – speeches, e-newsletters, …

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Good writing includes editing, fact checking, and proofreading

Posted by Ruth Atherley of AHA Creative Strategies on July 09th, 2013

Here at AHA, we do a lot of writing. And I do mean a lot. Speeches, newsletters, articles, briefing notes, annual reports, op-ed pieces, video scripts, news releases… the list goes on and on.

If you write, that means you need an editor and a proofreader. Both of these are of great value and are two very different roles. And don’t let me forget, you also need a fact checker. I am fortunate in that I spent much of my early professional life learning how to write and about the value of the roles of editors, proofreaders (we called …

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Why content should be a priority

Posted by Ruth Atherley of AHA Creative Strategies on July 04th, 2013

At our PR agency, we have been doing quite a bit of work with clients on the development of compelling content for their blogs, websites, e-newsletters and social media networking outreach. Developing content that informs, engages and creates a conversation between an organization and its stakeholders is crucial, especially in the connected world that we all live in.

Creating great content should be a priority for every organization; but quite often when I speak at conferences, present to groups or even speak with potential clients, what I hear is that content creation is frequently left to interns, junior staffers or …

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There are many ways to tell your story

Posted by Ruth Atherley of AHA Creative Strategies on June 06th, 2013

How can your organization’s stories be told?

Media relations is an important component of what we do here at our Vancouver PR agency. We love developing newsworthy media pitches and connecting with journalists. It’s exciting, interesting and fun. And it’s more challenging than ever to grab the media’s attention – even with a great story pitch.

The world of journalism has changed. There are fewer resources being put towards the types of stories that we, as PR professionals, pitch to media. Good stories aren’t picked up because of lack of space, airtime and journalists to cover them. I can’t tell …

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A small PR project with solid results

Posted by Ruth Atherley of AHA Creative Strategies on April 09th, 2013

Here at AHA, we are preparing to head to New Zealand for the 5th year of TRENZblog, the social media campaign that has us blogging and tweeting from the country. First, as we check out areas on a familiarization trip (this year it’s Wellington, the Marlborough region, and the Christchurch & Canterbury region), and then from TRENZ, New Zealand’s largest travel trade show.

We are always excited to head back to New Zealand – it’s a fabulous place. The beauty of the country is breathtaking and each region has its own unique charm. And the people of New …

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Blogs Still Work

Posted by Ruth Atherley of AHA Creative Strategies on March 12th, 2013

Here at AHA, we have always strongly believed in the relevance and value of blogs. Even when it didn’t seem quite so “cool” anymore – our clients continued to see results from blogs. We monitor them closely to make sure that they provide return-on-investment; anyone who has ever had the responsibility to write a blog knows how much effort they take to produce on a consistent basis.

Writing a blog is like writing a newspaper or magazine column – it has to have an element of opinion in it, you need accurate stats and facts if you are going to …

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