Blogging
Posted by Ruth Atherley of AHA Creative Strategies on August 03rd, 2010
There is a good piece on SherpaBlog that focuses on three steps to take in order to create a good corporate blog. It’s solid information for anyone either thinking about starting a corporate blog or who needs some help maintaining their current one. Equally as valuable are the comments below this blog post. There are lots of experienced people weighing in on the topic.
AHA Take
A corporate blog is a great opportunity to connect with stakeholders. Having more than one blogger can be helpful to keeping the blog content current and engaging.
If you…
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Posted by Ruth Atherley of AHA Creative Strategies on May 14th, 2010
I just read one of the best blog posts ever at lostremote.com. Before I get into that, I have to say that I just discovered lostremote.com today and love it. It is definitely on my must read list now.
The post is by Steve Safran and it is a worthwhile read for any communicator – whether in house, agency or consultant. In this piece, Steve talks about the importance for PR people to develop a good pitch: “signal not noise.” It goes on to talk about how we, as communicators, deal with the challenge of perception. If the…
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Posted by Ruth Atherley of AHA Creative Strategies on March 18th, 2010
iMedia has a great article with the headline: Does Facebook Work? It goes on to showcase some of the purchasing stats of retail customers, stats that don’t quite live up to the hype of Facebook.
I think one of the challenges that we face in using social media is that we are looking for this magic thing to come along and replace all the stuff from the past that didn’t work. Currently, social media is being hailed as the best tool ever for sales people, for marketing people and for PR—as well as for consumers, non-profits, businesses and other organizations.…
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Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010
I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)
Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic…
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Posted by Ruth Atherley of AHA Creative Strategies on February 01st, 2010
There is a great post on problogger on how to add more fun to your blog. It is worth a read. Adding more fun to your blog will inspire you to blog more often and, done well, it will re-engage your readers. When you are into it, they will be into it.
Just a quick note on blogging…I have read plenty that says blogging is dead. I don’t think blogging has hit its prime yet. I think it goes back to understanding your objectives. Not every CEO should blog and I don’t necessarily think that every organization should…
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Posted by Ruth Atherley of AHA Creative Strategies on January 25th, 2010
According to a recent post on MSNBC, the Pope is encouraging priests to blog. This shows how “mainstream” social media has become. In my opinion, the Catholic Church has always been very aggressive in its marketing efforts. They have realized that people are online and that if you want to reach your stakeholders, you need to go where they are congregating (pardon the pun).
The Vatican has had a YouTube channel for a while and now, the Vatican is officially encouraging Priests to blog.
The Vatican has its own challenges in dealing with negative publicity, privacy and a…
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Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2010
There is an ongoing myth that social media is free. This comes up reasonably often and when we explain the costs associated with developing a social media campaign, quite often the person is shocked.
Danny Brown outlined an extreme budget for social media on his blog post – and even if it is a little dramatic, it is worth a read.
Setting up a Twitter account or Facebook page is free. You can also get a blog set up at no cost. What does cost is the strategy, an audit, ongoing engagement, content creation and measurement. It’s much…
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Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2009
Chris Brogan has an excellent post on his site this week on how to influence him, and it translates to how to reach out to anyone either online or not.
One of the key points he makes is “don’t let the numbers fool you” and that is so important. I’ve blogged a bit about this before and according to some of the AHA crew, I am a bit obsessed right now with this topic. It’s not how many people you reach, it’s which people. Reaching a blogger with 100 key readers or one with a wide-range of…
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Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2009
There is change in the air in America – and it smells fresh and new. As President Obama was giving his inaugural speech yesterday and taking over the office of the Commander-in-Chief, a switch was flipped on www.whitehouse.gov. This site got a makeover that includes a new blog. With a focus on transparency, the new administration is posting all non-emergency legislation on this site so that the public can read it and comment before the President signs it.
Last year, I attended a social media conference where Bev Godwin, Director of USA.gov spoke. It’s not as…
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Posted by Ruth Atherley of AHA Creative Strategies on November 17th, 2008
The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.
According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.…
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