Blogging
Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010
I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)
Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic focus. He came to…
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Posted by Ruth Atherley of AHA Creative Strategies on February 01st, 2010
There is a great post on problogger on how to add more fun to your blog. It is worth a read. Adding more fun to your blog will inspire you to blog more often and, done well, it will re-engage your readers. When you are into it, they will be into it.
Just a quick note on blogging…I have read plenty that says blogging is dead. I don’t think blogging has hit its prime yet. I think it goes back to understanding your objectives. Not every CEO should blog and I don’t necessarily think that every organization should have a blog. However,…
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Posted by Ruth Atherley of AHA Creative Strategies on January 25th, 2010
According to a recent post on MSNBC, the Pope is encouraging priests to blog. This shows how “mainstream” social media has become. In my opinion, the Catholic Church has always been very aggressive in its marketing efforts. They have realized that people are online and that if you want to reach your stakeholders, you need to go where they are congregating (pardon the pun).
The Vatican has had a YouTube channel for a while and now, the Vatican is officially encouraging Priests to blog.
The Vatican has its own challenges in dealing with negative publicity, privacy and a brand that seems to be…
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Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2010
There is an ongoing myth that social media is free. This comes up reasonably often and when we explain the costs associated with developing a social media campaign, quite often the person is shocked.
Danny Brown outlined an extreme budget for social media on his blog post – and even if it is a little dramatic, it is worth a read.
Setting up a Twitter account or Facebook page is free. You can also get a blog set up at no cost. What does cost is the strategy, an audit, ongoing engagement, content creation and measurement. It’s much less than some traditional media…
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Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2009
Chris Brogan has an excellent post on his site this week on how to influence him, and it translates to how to reach out to anyone either online or not.
One of the key points he makes is “don’t let the numbers fool you” and that is so important. I’ve blogged a bit about this before and according to some of the AHA crew, I am a bit obsessed right now with this topic. It’s not how many people you reach, it’s which people. Reaching a blogger with 100 key readers or one with a wide-range of 10,000 creates different results, but…
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Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2009
There is change in the air in America – and it smells fresh and new. As President Obama was giving his inaugural speech yesterday and taking over the office of the Commander-in-Chief, a switch was flipped on www.whitehouse.gov. This site got a makeover that includes a new blog. With a focus on transparency, the new administration is posting all non-emergency legislation on this site so that the public can read it and comment before the President signs it.
Last year, I attended a social media conference where Bev Godwin, Director of USA.gov spoke. It’s not as though President Obama is introducing the…
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Posted by Ruth Atherley of AHA Creative Strategies on November 17th, 2008
The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.
According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.
It is interesting to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 20th, 2008
I was touring around the MSNBC site and found a clip on a piece on that ran on the news in July … it talks about corporate blogging and is worth a look. See it here.
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Posted by Ruth Atherley of AHA Creative Strategies on May 25th, 2007
What will a blog do for me? (That’s the question right?)
I spent a couple of hours yesterday speaking with a roomful of lively and smart women at the Professional Women’s Network group in downtown Vancouver. Notice I say WITH not to … it was an interactive exchange of ideas, experience, thoughts and even some skepticism about blogs and blogging and the value – or the Return On Blog (ROB).
There were several women who have obviously drank the Kool-Aid – they see the value of blogs and want to learn more about how to effectively use them for their business or…
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Posted by Ruth Atherley of AHA Creative Strategies on May 04th, 2007
I am often asked why an entrepreneur, small business, CEO or multinational company’s employees should blog…is it worth the time and effort, does it have a return-on-investment or a ROB (return-on-blog)?
YES!
According to a wide-range of surveys, it is estimated that there are more than 80 million blogs on the Internet. That’s a lot of communication going on. And either you are a part of this conversation or you aren’t. I would bet that several of your competitors are out there.
If you aren’t blogging, and that includes reading and posting and linking to other blogs, you are missing out on a…
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