Blogging
Posted by Ruth Atherley of AHA Creative Strategies on April 30th, 2012
Paul and I are in New Zealand for two weeks producing our annual TRENZ social media campaign for Tourism New Zealand. Please check out the case study here. (Click on Tourism New Zealand.)
Please click here to come on a little tour of New Zealand with us. We promise – there are lots of communications tips, hints and “how to” tucked into our adventures.
Click here to check out our TRENZblog Twitter updates.
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Posted by Ruth Atherley of AHA Creative Strategies on April 11th, 2012
It’s been a busy few weeks here at AHA. It has been challenging to keep up with the blog posts and Fast Take Fridays. While that’s a little frustrating, I also believe that it keeps things “real” in our office and with our clients.
If you have committed to a channel of communication, it is important not to let it slide too far out of the schedule. There’s no point in writing a quick blog post just to have something to upload. No matter how busy you are, the information you share needs to provide your readers/viewers with something they…
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Posted by Ruth Atherley of AHA Creative Strategies on December 05th, 2011
On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.
The Organization Blog
This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.
In this style, it is more like local news…
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Posted by Ruth Atherley of AHA Creative Strategies on December 01st, 2011
Blogging has become a regular communications tool for organizations. One of the things that I have noticed is that when we work with the marketing department or agency of a client, there is a little bit of discussion over which area (communications or marketing) will develop and manage the campaign on Twitter and/or Facebook. There is never any discussion about the organization’s blog – it belongs firmly with the communications team.
Like any communications tool, blogging isn’t for everyone. It depends on the objectives, goals, overall strategy and, of course, the resources. It takes time and effort to produce a…
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Posted by Ruth Atherley of AHA Creative Strategies on November 21st, 2011
Technology makes it easy to share content. Your website, blog, Facebook, Twitter and other social networking sites provide the ability to publish your content. Where you publish depends on where your stakeholder group spends time and it is important to identify how they want to interact with your organization. But how do you create engaging, relevant, timely content?
Create an Editorial Schedule
Do you have a schedule of the content you will upload? A little forethought goes a long way when you are busy and need content or an idea in a hurry.
Here are some things to think about…
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Posted by Ruth Atherley of AHA Creative Strategies on September 26th, 2011
We have had several new business meetings over the past week or so and the discussion always turns to what the organization can be doing in regard to social media.
Not everyone is ready to leap into social media full throttle, but it is important to start the process of listening. See what people in your industry/area of expertise are doing online. Pay attention to the conversations that are happening. It’s a good first step into connecting with your specific community.
Have a critical look at your website. We often get clients calling and asking for a social media strategy…
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Posted by Ruth Atherley of AHA Creative Strategies on September 21st, 2011
When I read articles and blog posts that talk about the importance of targeting your media outreach, I often find myself wondering about PR people that don’t identify which news outlets, which journalists and which bloggers they hope to connect with. What’s the point in sending a news release out to a bunch of people that at best are just going to put it in the trash and at worst, are going to ignore your emails in the future?
When I was at Maclean’s, I saw a great deal of “junk” come in from PR people. In fact, I once…
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Posted by Ruth Atherley of AHA Creative Strategies on June 06th, 2011
At AHA, we believe strongly in the power of blogging. Having said that, it’s important to note that blogging isn’t for every organization.
A blog gives you the opportunity to connect with your organization’s stakeholders. It allows you to provide valuable, relevant information to people. It can help, depending on the writing style and the content, show the “human” side of your organization. All are important components of your brand and how your organization interacts with your community.
Our AHA blog is currently under review by our crew. We are committed to our blog and find that it provides great…
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Posted by Paul Holman of AHA Creative Strategies on May 18th, 2011
A Haka for AHA from AHA Creative on Vimeo.
We’re enjoying our time in New Zealand working on the social media project for Tourism New Zealand. In our travels, we spent some time with the New Zealand Sports Academy. The students at the rugby school performed a haka in our honour.
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Posted by Ruth Atherley of AHA Creative Strategies on April 13th, 2011
Content is important; we all know that. Relevant, engaging, informative and entertaining content is a must. Well-written content, to AHA, means more than it just being interesting. It means that it should be grammatically correct, it should be cogent and it should have a solid flow.
Blogs, like this one, have a little bit of leeway because it is written in a more conversational manner. (It would still bother me if there was a typo or other error in this blog.) Anything that is shared internally or externally should be reviewed. Here at our Vancouver PR agency, we have an…
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