AHA

Digital content is important

Posted by Ruth Atherley of AHA Creative Strategies on June 24th, 2016

The AHA team recently met with several of our clients and a few prospective clients to plan out communications initiatives. More and more often, digital content and brand storytelling is an important component in how we are helping our clients to tell their stories, moving forward.

In this day and age, an organization cannot rely solely on media relations or publicity to tell their stories. More and more media outlets are shifting to sponsored content, especially in the “softer” news segments (think breakfast TV, talk shows, lifestyle and business sections of publications and, of course, online). They might not announce …

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Social Media 101 – The Series

Posted by Ruth Atherley of AHA Creative Strategies on June 15th, 2016

We have had an exceptional response to our Social Media 101 series (Facebook; Twitter). In fact, I met with a client the other day, a senior executive at a high-profile organization, who told me that he really appreciates the series because it is helping him to better understand social media tools, technology and tactics. He laughingly told me: “I kind of have to fake it a bit when my team talks about social media because I know so little and I don’t want to admit that to them.” And he said that our series is giving him …

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What’s the purpose?

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2016

What’s the purpose? That’s a question that we often ask when working with clients to plan proactive, positive PR campaigns, in delivering issues or crisis communication, and in creating any type of content – articles, online, web or social media copy, video, news releases, speeches, presentations, media pitches, brochures, ads and so much more. And it’s one we ask clients over and over again because it’s easy to get sidetracked with what you can do – and the reason for doing it can take a backseat.

The challenge that we, as communicators, face in today’s world is that we have …

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The importance of a strategic approach

Posted by Ruth Atherley of AHA Creative Strategies on May 30th, 2016

I have recently had several conversations with colleagues and clients about the importance and value of a strategic approach. One former colleague, and now friend, who leads the communications efforts for a large multi-national organization was complaining about the lack of strategic thinking from her team, many of whom are mid-20s to late 30s. She was wondering what she could do about it and whether strategic thinking can be taught.

I said that I believed that it could. It takes effort and, wait for it – strategic leadership on her part – but I think that part of the challenge …

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AHA Fast Take Friday – No fooling

Posted by Ruth Atherley of AHA Creative Strategies on April 01st, 2016

In today’s Fast Take Friday, I talk about how to deal with negative comments about your organization online.

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Stakeholder communication

Posted by Ruth Atherley of AHA Creative Strategies on March 22nd, 2016

At AHA, we’ve recently been working on quite a few stakeholder communications projects. We really like this kind of work because you get to work with great organizations that understand the value of regular, consistent and useful communication to their stakeholder groups, and it makes a positive impact when done well.

I think that it can be easy to forget or overlook some stakeholders, especially during a time of change, transition, strategic or other long-term planning, or during an issue. Depending on what you are dealing with, the focus might be media or government relations or reporting to the board …

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AHA Social Media 101 – Facebook for Business

Posted by Ruth Atherley of AHA Creative Strategies on March 16th, 2016

This is the first in our AHA Social Media 101 series.

While it might seem that everyone else in the world has a full grasp of social media and is using it to grow their business, to raise the profile of their organization, and to generate new customers or clients, the fact is – there are many, many smart, accomplished and successful people who are confused, overwhelmed or who just don’t quite understand social media.

We are often asked basic questions about the value of specific social media networks, tools or technologies and we want to share some information here …

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The power of politeness, consideration and courtesy

Posted by Ruth Atherley of AHA Creative Strategies on March 09th, 2016

I am a student of human behavior. I people watch wherever I am – in meetings, at coffee shops, in airports, on the ferry, in waiting rooms and in reception areas. I am always interested in how people act in public, when they think no one is watching. It is always interesting to see who is considerate and who isn’t. And I’m not talking about being a doormat here. Polite, considerate and courteous people can – and do – communicate when they are unhappy with something or are upset with someone’s actions. We just do it in a way that …

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Understanding social media channels

Posted by Ruth Atherley of AHA Creative Strategies on February 26th, 2016

I don’t think a week goes by at AHA when I don’t learn about another social media communications channel. And some days, it can feel like there is so much information about the technology, usage and user demographic, that it can be really confusing and overwhelming.

We go through a process here at AHA that includes defining the demographic user, how this technology or channel can be effectively used for clients, and how challenging it might be to get it up and running – relevant to client understanding of technology or appetite for new channels. It can be a time-consuming …

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The power of the people

Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2016

This week, it was announced that convicted serial killer Robert Pickton had apparently self-published a book about the crimes and it was listed for sale on Amazon. There was, of course, a public outcry about this. I think everyone who heard about this book thought about how this news would affect the families of Pickton’s victims and wanted something done about it.

Hearing about this book was upsetting to many – including the AHA team. We worked with the Missing Women Commission of Inquiry. I took on the role of Director of Communications for the Commission and our team …

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