In mid-May of 2009, Vancouver ad/marketing agency Hot Tomali recruited AHA to develop a national media relations campaign to support the launch of a public awareness campaign focused on the growing unemployment issue in Canada. The campaign was already planned and set to launch on June 1.
Within a two-week period, AHA:
* Developed the media relations plan and received approval.
* Developed messaging for both national and locally focused audiences.
* Developed a national media database.
* Developed national and local news releases, photo opportunity events and photo opportunity releases.
* Media trained the spokespeople.
* Worked with several key stakeholders (including union and government) to produce a news conference at Parliament Hill in Ottawa.
Our efforts over the six-week media relations campaign resulted in more than $600,000 in editorial value. The campaign was considered a great success by the client.