AHA Creative Strategies Inc. - Vancouver PR Agency» AHA Creative Strategies Inc. – Vancouver PR Agency http://ahacreative.com As you can tell, we’re not your average PR agency. We’re strategic, yet unconventional. We’re responsible, yet cheeky. We’re creative and professional. We’re corporate, yet casual. We’re traditional and we’re online. Tue, 07 Sep 2010 15:50:33 +0000 http://backend.userland.com/rss092 en Social Media Lessons http://ahacreative.com/social-media-lessons/ How To Get People’s Attention

AHA Flip Cam Friday

In today’s video, Ruth talks about positively disrupting people’s day.

]]> http://ahacreative.com/how-to-get-peoples-attention/ Creating A Social Media Plan

Sarah Hartshorn has a good post on Social Media Today that outlines 5 Steps To Create A Social Media Plan. If you are considering including…

]]> http://ahacreative.com/creating-a-social-media-plan/ AHA Flip Cam Friday The Era of the Virtual Agency In today's video, Ruth talks about how a virtual agency brings together the right people at the right time for the client.]]> http://ahacreative.com/aha-flip-cam-friday-3/ Viral Video AHA - Viral Video

You may have seen the video of a woman in Britain who, for no apparent reason, picked up a friendly cat and put it in a garbage can. Links to this video were emailed all over the world, it was uploaded to Facebook and YouTube and the clip appeared on a range of broadcast news shows.]]> http://ahacreative.com/viral-video/ Crisis Communications In The Age Of Social Media AHA - The New York Times

I read (and reread) The New York Times article on crisis communications with interest. I want to repeat what I wrote yesterday – for anyone who works in communications, this article is worth a read.]]> http://ahacreative.com/crisis-communications-in-the-age-of-social-media/ Crisis Communications – What To Do And When AHA - The New York Times

The New York Times has an excellent in-depth article focused on crisis communications. For anyone in communications and PR, it’s worth a read. It’s long – 5,200 words – and it’s interesting. That The New York Times would produce an article this long says something about the importance and value of this topic and, of course, the flat out interest in it. ]]> http://ahacreative.com/crisis-communication-%e2%80%93-what-to-do-and-when/ AHA Flip Cam Friday AHA Flip Cam Friday video, Ruth talks about communication. It's more about what your audience hears, than what you say.]]> http://ahacreative.com/aha-flip-cam-friday-2/ Defining What You Need In A Social Media Consultant AHA - Social Media Kevin Barenblat has a great piece on how to choose a social media partner on Imediaconnection.com.  He outlines 10 questions to ask if you are considering working with a consultant or agency for your social media outreach. It’s a good article and worth reading if you are considering bringing on social media assistance.

AHA Take

I think that we, at AHA, bring an interesting perspective and specific expertise to our approach to the social media initiatives that we develop for clients. We are a PR agency, not social media marketers, and we view the world from a different perspective. While we work to achieve the campaign goals and objectives, our approach is one that is public relations founded, rather than with a marketing focus. That means that we are also cognizant of any potential risk that might be associated with an organization participating in social media and have the skills and ability to help mitigate and manage that risk in respect to communication. Social media has blurred the lines between marketing, PR/communications and operations. It provides an opportunity for collaboration throughout your organization. And there are incredible opportunities as well as potential risk attached, so you want to make sure that you are strategic about how your organization uses social media. One of the questions that Kevin recommends asking is: How will you measure ROI? Measurement is a challenge that communicators have faced for years. Back in the day, we used to measure media clips. Even though that didn’t really showcase the value, it was one of the few tools that we, as PR people, had.  The world has changed drastically and providing editorial/advertising value doesn’t work anymore. It’s important, we believe, to understand what your objectives are and to define how you will measure return on investment (and success) relevant to your objectives. Social media demands that you put the information into context and not just take numbers and minutes on your website, it includes engagement, connection and the development of relationships. It can be measured and it should be – regularly. If you aren’t monitoring, measuring and analyzing how people are engaging with your organization through social media and what value that brings on a regular basis, you can’t refine, adjust and improve. Measurement is important. What questions do you ask potential social media partners?]]> http://ahacreative.com/defining-what-you-need-in-a-social-media-consultant/ Should An Intern Run Your Social Media?

There is a very interesting post on Ragan.com. They ask whether an intern at your organization could – and should – be charged with handling…

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