Archive for 2012

Is That Really News?

Posted by Ruth Atherley of AHA Creative Strategies on September 25th, 2012

There are days when I have so many solid ideas for blog posts that I do a happy dance. Other times, I struggle with finding a topic that you will find relevant and that I feel that I can, and should, weigh in on. And some days, my writing brain just doesn’t show up. Those are not easy days, given how much I write in a day. However, on some magical days, as I go through the morning’s news, blog posts and social media updates, a piece shows up that is so good I just have to share it. Today …

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How to Improve Your Writing

Posted by Ruth Atherley of AHA Creative Strategies on September 20th, 2012

Writing is a challenge, even when it goes well. Good writing is a gift from the universe, but it’s never guaranteed. Even people that write incredibly well have times when it just doesn’t click; the piece never comes together as they had hoped.

For those of us who write often and who are always chasing that “click,” this article provides some good tips and hints on how you can improve your writing – sometimes without changing a word.…

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Do You Have a Social Media Policy?

Posted by Ruth Atherley of AHA Creative Strategies on September 18th, 2012

At AHA, we’ve been busy drafting strategic communications plans for several clients. One of the questions we ask in preparing to write these plans focuses on the area of social media – on social media policy, specifically. We ask if their organization has one. More often than not, the answer is no. And that’s okay; we’re here to help with that. The answer that we sometimes get, however, is a question: “Do we really need one?” The answer is always a resounding yes.

A while back, we worked with a client who was concerned about putting a social media …

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Don’t Do Something Because ‘You Can’ – Be Strategic

Posted by Ruth Atherley of AHA Creative Strategies on September 12th, 2012

I recently had an interesting conversation with a friend that, when I recounted it in the AHA PR office, sparked a pretty animated discussion. It was about advice that my friend received from some marketing professionals that she happened to meet at a workshop.

The people she met spoke with her for a short amount of time about her work (which is in the not-for-profit arena) and gave her some advice that she got quite excited about. Now, this friend isn’t a marketing person or a professional communicator. So the advice that these good meaning folks gave her sounded really …

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Fail to Plan . . . Plan to Fail

Posted by Ruth Atherley of AHA Creative Strategies on September 06th, 2012

We have been doing a great deal of planning in our AHA PR office, for clients and for ourselves. (When you have more than one client, you better plan well or no one gets what they need!)

The reaction we often receive in our first meeting with a new client is surprise at how nailed down we are when it comes to planning. We outlined an editorial schedule for a client recently and she was very interested in why we listed out all of the social media content needs on it, as well as needs for other content such as …

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When Not To Fake It

Posted by Ruth Atherley of AHA Creative Strategies on September 04th, 2012

Before I leap into today’s blog post – I owe you an apology. Our AHA blog hasn’t been as active as usual and it completely falls on my shoulders. It’s been busy in our office and our focus has been on working with our clients to meet some tight, challenging deadlines. We’re loving every minute of it – we live for challenges and deadlines – but our blog and Fast Take Fridays have suffered. My apologies. I am committed to getting back on track starting today and going back to our writing, videotaping and posting schedule. I know if we …

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Why We Love Our AHA Copy Editors & Proofreaders

Posted by Ruth Atherley of AHA Creative Strategies on August 28th, 2012

I am not sure what happened, but there has been no summer lull for the AHA crew. We’ve been busier throughout July and August than ever (and we’re not complaining!). However, being this busy means that I haven’t had the time to blog or post AHA Fast Take Fridays on a regular basis over the past couple of weeks. My apologies. As much as we love this blog and Fast Take Fridays, there are times when we have to make a choice and making sure we meet our client deadlines (and expectations) is always our priority.

I did find a …

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More Than Words…

Posted by Ruth Atherley of AHA Creative Strategies on August 21st, 2012

Regular readers of our AHA blog know that we’re big fans of Chris Brogan. He’s smart, he’s talented, he’s kind and he’s generous with his knowledge. A pretty great combination, if you ask us. We always find something interesting on his blog – topics that engage us in conversation and discussion in the AHA office and with clients. One of his recent posts on how important it is for communicators to do more than “talk well” resonated with me. This post is worth a read.

We know that the world has changed and that technology has empowered us – as …

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This Ain’t Your Grandma’s News

Posted by Ruth Atherley of AHA Creative Strategies on August 08th, 2012

We are big fans of David Henderson. An award-winning former journalist, Henderson tells it like it is and he doesn’t pull any punches. In many ways, he reminds me of some of the diehard news journalists I have had the pleasure and privilege to work with when I was at Maclean’s. Getting the story was what they lived for; covering breaking news and explaining what was happening and why to our readers was their reason for being. And they didn’t hold back when they had something to say – like Henderson.

His recent blog post talks about what news …

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Social Media Takes Over The Olympics

Posted by Paul Holman of AHA Creative Strategies on August 03rd, 2012

In today’s AHA Fast Take Friday Ruth talks about how social media is keeping people updated instantly regarding the Olympics, and how some television stations are behind the times. (I was watching live Olympics this morning at 2 a.m. PST on CTV, while NBC was still repeating yesterday’s events.)

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