Archive for 2011

Looking to 2012 from the AHA Creativity Studio

Posted by Paul Holman of AHA Creative Strategies on December 30th, 2011

In today’s video, Ruth is in the AHA Creativity Studio (A.K.A. The Naked Cowboy) talking about setting goals for 2012.

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Great media pitches

Posted by Ruth Atherley of AHA Creative Strategies on December 29th, 2011

We take media pitching seriously. We do our homework and our research. We review the work of the journalist or blogger in context to what we want to pitch. We spend the time to get it right and that shows in our results. At AHA, we have generated some exceptional media and blog coverage for clients.

It was refreshing to read this article on pitching on Ragan.com. New York Times Tech Journalist David Pogue talks about the pitches that grabbed his attention. (Just for the record, we are big fans of Pogue!) It’s worth a read. And if you think …

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What’s the strategy?

Posted by Paul Holman of AHA Creative Strategies on December 09th, 2011

In today’s AHA Fast Take Friday, Ruth is in Atlanta talking about having a road map to make sure you’re on the right track.

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Alec Baldwin removed from airplane

Posted by Paul Holman of AHA Creative Strategies on December 07th, 2011

Ruth has a special video blog post from her hotel in Atlanta regarding Alec Baldwin getting removed from an airplane.

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Blogging for business – part 2

Posted by Ruth Atherley of AHA Creative Strategies on December 05th, 2011

On Wednesday, I wrote about the CEO/President’s blog. Today we’ll have a look at the organization blog, the employee blog and the blend.

The Organization Blog

This blog is a little less about the person writing it than it is about the organization as a whole. Often there will be several writers who cover a range of topics and areas regarding the organization. It might be that different departments or division heads each write one blog post a week about news, events and interesting points relevant to their area.

In this style, it is more like local news and opinion …

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It’s a two-way conversation

Posted by Paul Holman of AHA Creative Strategies on December 02nd, 2011

In today’s AHA Fast Take Friday, Ruth talks about the importance of understanding what people want to talk to you about…not what you want to tell them.

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Blogging for business

Posted by Ruth Atherley of AHA Creative Strategies on December 01st, 2011

Blogging has become a regular communications tool for organizations. One of the things that I have noticed is that when we work with the marketing department or agency of a client, there is a little bit of discussion over which area (communications or marketing) will develop and manage the campaign on Twitter and/or Facebook. There is never any discussion about the organization’s blog – it belongs firmly with the communications team.

Like any communications tool, blogging isn’t for everyone. It depends on the objectives, goals, overall strategy and, of course, the resources. It takes time and effort to produce a …

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Our communications audits findings

Posted by Ruth Atherley of AHA Creative Strategies on November 28th, 2011

Recently, at the AHA office, we have been working on communications audits for several clients. One of the areas that we review is their use of social media. (We also research and analyze how other organizations in the same field use social media and provide them with best and worst practices during this process.) In our research, we discovered an interesting trend: many organizations have reverted to a more traditional approach of pushing information out through social media channels rather than engaging and starting or participating in conversations.

Of the five communications audits we have done in the past few …

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Offence vs. defence

Posted by Ruth Atherley of AHA Creative Strategies on November 24th, 2011

Today is American Thanksgiving and in honour of our U.S. family, friends and clients, I thought I would use football to make my points today. We have TV sets in our AHA office and usually they are tuned in to news channels; today they will be on football.

What we do as communicators can be compared to football. In the sport, there is an offence and defence; we have proactive and reactive. Each person on the football team plays a key role in their success. Some show their abilities on the field (the players), others in the background (the coaches, …

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How to create great content

Posted by Ruth Atherley of AHA Creative Strategies on November 21st, 2011

Technology makes it easy to share content. Your website, blog, Facebook, Twitter and other social networking sites provide the ability to publish your content. Where you publish depends on where your stakeholder group spends time and it is important to identify how they want to interact with your organization. But how do you create engaging, relevant, timely content?

Create an Editorial Schedule
Do you have a schedule of the content you will upload? A little forethought goes a long way when you are busy and need content or an idea in a hurry.

Here are some things to think about …

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