Archive for March, 2010

The Death Of PR Is Near…Or Is It?

Posted by Ruth Atherley of AHA Creative Strategies on March 02nd, 2010

There is a very interesting piece by Grant Cardone on the Huffington Post. It has a compelling title: Do PR Firms Make Sense Anymore?

According to the article, Mr. Cardone has had some disappointing results using PR agencies over the years. Not knowing the background of what the objectives and goals were, what the strategy was or how the agencies approached the work, I don’t have the information to comment on that component of his article. But it is never a pleasant experience for anyone when you don’t achieve success.

As to whether PR firms make sense anymore,…

Read more

Posted in: AHA,Public Relations,Social Media

Tags: ,

Your Website is Important to Social Media Engagement

Posted by Ruth Atherley of AHA Creative Strategies on March 01st, 2010

Measurement in PR has always been a challenge and that hasn’t changed with social media. Understanding and showing the value of what we do isn’t always easy for communicators.

There is a good article on Socialtimes.com that addresses measurement in social media. It’s more from a marketing viewpoint, but it applies to the use of social media in PR or communications efforts.

One of the points in this article talks about bounce rates. It asks: Are people coming to your website from social media sites or networks, but leaving quickly? This is a good question and one that…

Read more

Posted in: AHA,Communications,Marketing Communications,Online Communications,Public Relations,Social Media

Tags: , , ,

« Newer Entries