Archive for February, 2010
Posted by Ruth Atherley of AHA Creative Strategies on February 25th, 2010
There is an excellent post on Mashable on The Science of Building Trust With Social Media. The content in this post provides an interesting perspective on what can be achieved through social media and what some of the challenges might be. It is also worth reading the comments below this post to see what others are thinking.
One of the great things about the widespread acceptance of social media is that good organizations, the ones that want to develop and provide good products and services for their customers, have a real opportunity to build trust. This isn’t as…
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Posted by Ruth Atherley of AHA Creative Strategies on February 24th, 2010
I had a discussion with a client yesterday about the Vancouver 2010 Winter Olympics. She is based in L.A. and the only coverage they get of the games is from NBC. NBC, for some reason, has chosen not to provide live coverage of the games. My client is in the same time zone as the games, she has a television in her office, she would have the competitions on if she could—but they aren’t live.
This is a conversation that we have had quite often recently in the AHA Creative Strategies office. AHA partner Paul Holman is a sports fan…
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Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2010
Jay Baer has a good blog post that outlines 39 social media tools that he uses and that would be of value to most communicators.
We have sent a link to his blog to the AHA Crew for a quick review. At AHA, we are always focused on improving our skill sets and knowledge. A list like this allows each of us to do a check on what we are using and what we might check out. With social media, tools and technologies change so quickly that it is easy to stick with ones you know, rather than…
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Posted by Ruth Atherley of AHA Creative Strategies on February 22nd, 2010
The Marketing Shindig blog has an excellent post on how to overcome objections to social media. This blog post has solid, realistic information and will provide value to anyone struggling with getting social media accepted in their organization.
I am looking forward to checking out this blog further. If other posts are as good as this one, then this blog is an excellent resource.
Another excellent resource is @steveology on Twitter. It was a tweet from @steveology that led us to this blog. Day in and day out, @steveology shares solid information, great links to resources and his…
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Posted by Ruth Atherley of AHA Creative Strategies on February 15th, 2010
The Harvard Business Review has a good article on how social media is impacting coverage of the 2010 Winter Games in Vancouver, B.C. It’s worth a read.
Right now, Vancouver is in the world spotlight. We, at AHA, have an office in Vancouver and have been watching with interest on how the games are being covered by both traditional and social media.
How information is reported has changed drastically. While social media was in play during the Summer Games in Beijing, it’s now two years later and Vancouver is a much freer society than Beijing. Those who support…
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Posted by Ruth Atherley of AHA Creative Strategies on February 12th, 2010
I recently read an article in drovers.com that I found very interesting. It seems that Yellow Tail wine, based in Australia, was set to support the Humane Society of the United States (HSUS). However, according to this article, many U.S. wine drinkers and food producers were unhappy with this decision.
At first glance, I wondered why…isn’t helping animals a good thing? It turns out that there are reports that very little of the money that runs through HSUS actually goes to the care and help of animals. The groups that were against Yellow Tail supporting HSUS used social…
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Posted by Ruth Atherley of AHA Creative Strategies on February 04th, 2010
Shawn Bannon has a great blog post that goes to the heart of media relations: the art of the pitch. It’s worth a read. We all know that the traditional media landscape is changing, but journalists are still incredibly important to PR. Understanding when to pitch them and how is crucial. Understanding when not to pitch and why (and how to explain that to your client or CEO) is also key.
At AHA, we take pitching seriously and go through the AHA Pitch Process to develop a pitch. That means that the pitch has to be short, catch…
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Posted by Ruth Atherley of AHA Creative Strategies on February 03rd, 2010
I came across a great post by Brian Solis on social media integration. It’s worth a read. (Just about everything Brian writes is worth a read.)
Integrating social media into your communication efforts doesn’t stop when you write a strategic plan. It is an ongoing and evolving effort. We have recently had some interesting conversations with a client that we work with on a project basis. This client is someone that we have a huge amount of respect for and we want to see him succeed. His company is young and growing and he has a strong philanthropic…
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