Archive for January, 2010

Making The Most of Social Media

Posted by Ruth Atherley of AHA Creative Strategies on January 11th, 2010

Don Reisinger has a great blog post at GIGAOM that provides 10 Tips For Becoming A Smarter, Social Business Person. It’s worth a read.

It Takes Two To Make An Agency/Client Relationship Work

Posted by Ruth Atherley of AHA Creative Strategies on January 08th, 2010

A new year is always good to review what you, as an organization and as individuals, did well the year before and what you could improve upon. Here at the AHA office, we’ve been doing a pretty strong inventory of 2009. We turn seven in 2010 and while it might not be a typical “milestone” number, we’re quite excited about our upcoming anniversary on April 1. (We know, April Fools Day!)

During our period of “taking stock,” I was also given the task of writing a proposal for a potential new client. I love writing proposals and plans, learning about…

It’s still ALL about people and relationships!

Posted by Ruth Atherley of AHA Creative Strategies on January 06th, 2010

Kami Huyse at Communication Overtones has a great blog post on why Twitter Is Making Us Lazy.  She hits the nail on the head with this post while she reminds us that social media is just a tool. Great public relations is about creating a strong relationship with your stakeholders. It is about sharing ideas, thoughts, a vision and, in some cases, explaining why the people in an organization took or didn’t take a specific action. Tools like Twitter, Facebook, blogs and other social media networks or tools assist in the dissemination of information and are meant to…

Happy New Year

Posted by Ruth Atherley of AHA Creative Strategies on January 04th, 2010

It’s the first Monday back after the holiday season. We’ve opened presents, visited friends and family, ate and drank, and ushered in not just a new year, but also a new decade. Welcome 2010!

We have seen many changes in the areas of public relations and communications over the past decade. For one, social media has changed how we do our jobs. It will be interesting to see what this year brings.

Chris Brogan had a post recently that resonated with me. It was titled: Emotions At A Distance. In it, he talks about the “emotion” that is…