Archive for November, 2009
Posted by Ruth Atherley of AHA Creative Strategies on November 30th, 2009
I have to admit, when I heard about the accident over U.S. Thanksgiving weekend involving Tiger Woods, I thought “hmmmm.” There seemed to be something missing from the story when I first heard it – what was Tiger doing leaving his house at 2:30 am on Thanksgiving, distracted enough to hit a fire hydrant and a tree?
There are lots of rumours out there right now. The thing is, Tiger isn’t talking, so the rumour mill is growing. During an issue, if you don’t give people solid information, they will speculate, discuss and even gossip.
Twitter, Facebook, blogs and mainstream…
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Posted by Ruth Atherley of AHA Creative Strategies on November 27th, 2009
Chris Brogan has an excellent post on the point that social media needs to be a team sport. In it he focuses on social media and the need for a team approach, but I think that it is worth applying that approach to communications as a whole.
Connecting with your stakeholders, with your public – with your community works best when it is approached holistically. You can have a great PR strategy and not be able to execute on the plan if there isn’t a connection between what you want to share, how you want to start and…
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Posted by Ruth Atherley of AHA Creative Strategies on November 24th, 2009
I had the opportunity recently to co-facilitate a three-day planning session with Della Smith (who I am proud to call my colleague, mentor and friend). The participants for this session were a diverse group of smart professionals who sit on council as well as the organization’s senior staff.
One of the components of the session was a short overview on social media that Della and I presented to the group. It was very interesting. This is a field that hasn’t really embraced social media as much as some others and I have to admit I had some concerns about whether…
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Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2009
One of the first questions we are asked when we are speaking with a new client is how we can find the “right” people on Twitter, Facebook and on blogs. It’s a challenge and it takes time and effort.
Brian Solis has a great post on his blog about finding influencers on Twitter. It’s worth a read.
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