Archive for October, 2009
Posted by Ruth Atherley of AHA Creative Strategies on October 22nd, 2009
Jeff Bullas has a great post on his blog that outlines many of the reasons that companies aren’t using social media. The post showcases many of the points that we, at AHA, have heard from senior communicators and CEOs. What I also found quite interesting are the comments. They put forward a range of perspectives and are worth a read.
In the world of a communicator or marketer, there is a great deal of focus on social media. It’s important for those of us who work in this area to keep in mind that not everyone has embraced social media the way…
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Posted by Ruth Atherley of AHA Creative Strategies on October 19th, 2009
This blog post might not seem to have a great deal to do with PR or communication, but the reality is, it is at the foundation of what we do professional and personally. It touches everything.
It was inspired by a post by one of my favourite people in the whole world (even though we have never met in person) – Chris Brogan. His post is short and definitely worth a read. In fact, everything he writes is worth a read. I might not always agree with Chris, but I always respect his opinion and he makes me see the world from…
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Posted by Ruth Atherley of AHA Creative Strategies on October 14th, 2009
There is a good piece on Mashable.com on How To: Use Social Media In Your PR Pitch Plan. In your organization, whether you are the communications person or not – we are in a time of change. The challenge is that we’re not all at the same spot yet. There are many people who have embraced social media, many who are looking at it but not quite sure yet, and others who are either fearful or in complete denial. Some of those in denial have decided they are going to completely ignore the conversations happening online and others have decided to…
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Posted by Ruth Atherley of AHA Creative Strategies on October 07th, 2009
We have regular production meetings at AHA and during today’s briefing, it hit me that public relations is a different profession today than it was even a year ago. Technology, specifically online technology, has changed how we do our job.
At AHA, we have always approached the publicity and media relations component of what we do much as a media outlet would. We have regular story meetings, we hold our ideas up to scrutiny and we review each pitch through the eyes of the specific journalist and media outlet that we are approaching. We have a focus on acting (as much…
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Posted by Ruth Atherley of AHA Creative Strategies on October 05th, 2009
Brian Solis has a great blog post that showcases some very interesting stats about social media. It turns out that women rule when it comes to social media. I have only had a quick review of these stats and haven’t had a chance to look at some of the other blog posts and tweets on this topic yet, but there is a great deal of value in understanding not just who is using social media, but why.
I am certainly going to spend a bit of time with these stats! It’s certainly worth checking out Brian’s blog post and thinking about that…
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Posted by Ruth Atherley of AHA Creative Strategies on October 01st, 2009
Arik Hanson has a good post on his blog that showcases nine great social media presentations for PR pros. There is a great deal of valuable information in these presentations and it’s definitely worth a read.
At AHA, we are often asked about social media and how it might work for an organization. Our answer is never “off the cuff.” Identifying whether your organization should participate in social media is a decision that needs to be based on knowledge and understanding of the organization’s objectives and goals. (We do believe that every organization should be aware of social media and know what…
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