Archive for August, 2009

The value of Twitter

Posted by Ruth Atherley of AHA Creative Strategies on August 05th, 2009

Twitter is still the hot social media tool, despite not being “for everyone.” At AHA, we participated in a social media teleseminar yesterday with Peter Shankman and Chris Brogan (you can check out the tweets at #broman). It was very interesting and engaging and, as always with Peter and/or Chris, we learned something. 

After the call we discussed the value of different social media tools and when we got around to Twitter, it was very interesting. We have clients that wouldn’t benefit from being active on Twitter, but we think it’s important for them to…

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Social media sins to avoid

Posted by Ruth Atherley of AHA Creative Strategies on August 04th, 2009

There is a very good article on Imediaconnection.com about the social media sins to avoid. The highlights of the piece include the points that: 

Good social media strategies result in viral, but viral is not a strategy. Money isn’t the best social currency; relationships and knowledge are. Social media is a strategic amplifier for your campaign, not the entire campaign.

This is piece is worth reading. The writer, Chris Aarons, makes some important points that could influence how you approach social media. One of the points he makes started a bit of a discussion here in the AHA…

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