Archive for July, 2009
Posted by Ruth Atherley of AHA Creative Strategies on July 16th, 2009
We thought we would have some fun and introduce you to some of the AHA Crew over the next couple of weeks. We asked everyone on the crew (including Paul and myself) a few questions. First up, our Toronto-based Account Executive/Writer Lori Simeunovic’s responses.
Tell us a little bit about yourself.
I’m married with a 6-year-old son and 2-year-old daughter. I moved out east from Calgary in 2001 (going against the grain of most people, but we love it out here). I can also read tarot cards.
What do you see as your communications strength?
Adaptability – my clients have…
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Posted by Ruth Atherley of AHA Creative Strategies on July 15th, 2009
Having just gone through a brand and website refresh, we’ve had some in-depth discussions about who AHA Creative Strategies is, what kind of clients we would like to work with and what organizations we think will want to work with us. It’s been an interesting process.
…I should warn you, this is a bit of a long post!
I came across an interesting article yesterday on Media Post entitled: The Safe Hire. In this piece, writer David Bernstein focuses more on advertising, but he puts forward some thought provoking ideas. His first point: “It’s a basic rule of…
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Posted by Ruth Atherley of AHA Creative Strategies on July 14th, 2009
Chris Brogan has an excellent post on his site this week on how to influence him, and it translates to how to reach out to anyone either online or not.
One of the key points he makes is “don’t let the numbers fool you” and that is so important. I’ve blogged a bit about this before and according to some of the AHA crew, I am a bit obsessed right now with this topic. It’s not how many people you reach, it’s which people. Reaching a blogger with 100 key readers or one with a wide-range of…
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Posted by Ruth Atherley of AHA Creative Strategies on July 13th, 2009
We’re excited about the launch of our new website today. It symbolizes several changes in our approach that we believe will benefit our clients and add value to the work we do.
We hope you will take a moment and check out the site and learn a little bit about AHA, our approach, our culture and, most importantly, our crew. We have pulled together the best and brightest talent and can’t wait to showcase their abilities. Over the next few weeks on the blog, I will be interviewing each of crew.
AHA…
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Posted by Ruth Atherley of AHA Creative Strategies on July 10th, 2009
If you’re here, that means you are getting a sneak peek at our new website. We’ll officially launch on Monday, but are taking the weekend to do some live testing to make sure we’ve got everything right.
If you happen to find a link that doesn’t work or see something amiss, please let us know…that’s what this weekend is for.
We’ll be making a much bigger splash about this next week!
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Posted by Ruth Atherley of AHA Creative Strategies on July 09th, 2009
There is an interesting blog post on arikhanson.com on the evolving skills of tomorrow’s PR pro that sparked an interesting discussion among the AHA Crew. The way the world communicates has changed and as communicators, we have had to evolve right along with it in order to remain effective and relevant.
Our approach at AHA is to blend traditional communication and social media. Online communication is an important component of our toolkit. Arik is right when he says that the skill set required has changed.
Strong writing is an important asset for any PR agency – it’s one of the…
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Posted by Ruth Atherley of AHA Creative Strategies on July 08th, 2009
It’s amazing what a hot video on YouTube will do to get a big company to pay attention to a consumer. According to a report in the travel section of the Los Angeles Times, United Airlines has opened a conversation with Dave Carroll – the musician who had his guitar damaged on one of their flights. (See yesterday’s blog post for more info.)
Good for you, United. Reaching out and making it right is always a good business decision.
…And for the record, I forwarded this link on to my client as well.
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Posted by Ruth Atherley of AHA Creative Strategies on July 07th, 2009
There is a good customer dissatisfaction video on YouTube about a band member that had his guitar damaged when flying United Airlines. According to the video, there were witnesses to baggage handlers throwing the guitar and taking absolutely no care with it. Currently, there are only a few hundred views of this video, but many, many comments – most of them saying they are appalled at how United has handled this issue.
Apart from being an interesting (and entertaining) video made by a dissatisfied customer, this also brings up something that we have recently been discussing here at AHA Creative…
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