Archive for June, 2009

Who’s got change?

Posted by Ruth Atherley of AHA Creative Strategies on June 30th, 2009

We’ve got change. In fact, there is a great deal of change going on at AHA right now. We are refreshing our brand, our vision, our approach to business and our website.

Bridging Two Worlds, the service (and the blog) that we offered in partnership with QUAY Strategies is wrapping up – since QUAY is closing and the two partners, Patsy and Della, are off to new chapters in their professional lives. We’re excited for them and inspired by their decision to embrace change when it would have been easy to stay with the status quo.

AHA has never been…

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If I wouldn’t use it, why would I recommend it?

Posted by Ruth Atherley of AHA Creative Strategies on June 24th, 2009

First off, I have to apologize for this blog being less active than usual. As many of you know, things are changing in our world. QUAY is closing its doors and AHA is refreshing and re-energizing and getting ready for the next stage of our professional life. As of June 30, this blog will be over, but – within a few days (or a week) of that, our new AHA blog and website will be up and it will all be back to normal with almost daily blog posts and even some vodcasts and podcasts. And, of course, we will…

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Your Online Presence is Important!

Posted by Ruth Atherley of AHA Creative Strategies on June 18th, 2009

Your online presence, no matter whether you are a newspaper, a not-for-profit, a small business, a large corporation or government is important. We talk to clients and workshop participants about this a great deal. Your website is key in your communications strategy. Without a good site and using Twitter, Facebook or any of the social media tools available to us, you are really not doing your organization justice.

Twitter is great for sharing and discovering information, but if you follow some of the best Tweets, they lead you back to a blog, a website or somewhere you can get more…

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Twitter to Verify Accounts

Posted by Ruth Atherley of AHA Creative Strategies on June 09th, 2009

There’s good news on the horizon for those businesses and celebrities that are being impersonated on Twitter.

Apparently, St. Louis Cardinals Manager Tony La Russa sued Twitter. It was reported by the Associated Press that La Russa was “claiming an unauthorized page used his name to make light of drunken driving and two Cardinals pitchers who died, [it] damaged his reputation and caused emotional distress.”

Sports Illustrated’s website SI.com is reporting that the two sides have reached an agreement. Twitter is paying legal fees and making a donation to La Russa’s Animal Rescue Foundation.

These types of impersonations…

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CPRS On The Edge & TRENZ

Posted by Ruth Atherley of AHA Creative Strategies on June 08th, 2009

Kia Ora. (That’s a “hi” from me from New Zealand.)

It’s June 9 here and I am about to go to my first day of blogging at TRENZ in New Zealand for Tourism New Zealand. But before I do that, Della and I are speaking at the Canadian Public Relations On The Edge Conference in Vancouver.

Confused?…

Della will physically be at the CPRS conference and I will be “beaming” in via the Internet. We’re using WebEx for our PowerPoint (with live streaming video of me showing on the side of the screen), Read more

Take a virtual trip to New Zealand

Posted by Ruth Atherley of AHA Creative Strategies on June 01st, 2009

For a nice break, take a little trip through New Zealand with Ruth by checking out www.trenzblog.com.

Ruth is in New Zealand with Tourism New Zealand – visiting some of the great sites of the country and will be blogging, on Twitter and on Flickr until June 12. Take a virtual visit to New Zealand – you can even post comments, ask Ruth to check something out for you or tell her your NZ travel experience!

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