Archive for April, 2009
Posted by Ruth Atherley of AHA Creative Strategies on April 28th, 2009
There are a great many media on Twitter – for the most comprehensive list we have found check out mediaontwitter.com.
However, before you leap in and start pitching media on Twitter. This blog post at the Bad Pitch Blog is worth a read. Social media provides an excellent opportunity to start or join a conversation that is relevant to your organization. However, you can’t just jump in and start pushing yourself on to them – or anyone engaged online, for that matter. Like media relations, it just doesn’t work that way.
Peter Shankman of Read more
Posted by Ruth Atherley of AHA Creative Strategies on April 23rd, 2009
In the “what were they thinking” category…apparently a promotional ad for Alberta’s new $25-million branding campaign actually depicts two children on a famous English beach near Bamburgh Castle, the legendary home of Sir Lancelot.
I heard about this issue on Twitter. It will be interesting to follow this via social media and see how big it becomes.
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Posted by Ruth Atherley of AHA Creative Strategies on April 22nd, 2009
Craig McInnes had an interesting opinion article in The Vancouver Sun yesterday with the headline: Digital pictures are the tattoos of the Internet: You wear them forever. It is a great headline, a good piece and worth a read.
In the article, McInnes talks a little about Ray Lam, NDP candidate for Vancouver-False Creek and the Facebook photos that led to his resignation. He also mentions Sharon Smith, Mayor of Houston, B.C., who had a photo of her wearing only her chain of office show up online. There are many instances and incidents—political, corporate and personal—where…
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Posted by Ruth Atherley of AHA Creative Strategies on April 21st, 2009
There are a couple of topics for today’s post, so I will try to keep them short and sweet.
Della and I had the honour of speaking to the Edmonton Chapter of the Canadian Public Relations Society on Friday. It was a great group of people – all interested in how to apply social media tools and tactics to their communications strategies. You can check out some of the tweets throughout the session here.
Chris Brogan, who I have a huge amount of respect for, has a great post on The Undiscovered Country of Presence Management.…
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Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2009
Domino’s has created a YouTube response to the issue that they recently faced regarding what we have now heard was supposed to be a “hoax” video on YouTube. There were several videos made by the two young people who worked (past tense) at a Domino’s franchise in North Carolina. (See our previous post on this.)
Domino’s takes a very interesting approach to this issue – and in my opinion, it’s a little over the top. Depending on what kind of policy Domino’s has, maybe these young employees didn’t realize how wrong this was. Don’t get me wrong,…
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Posted by Ruth Atherley of AHA Creative Strategies on April 15th, 2009
Thanks to Chris Brogan (@ChrisBrogan on Twitter) for this link to a blog post by Clay Shirky. It is a thoughtful, interesting and informative post on the challenges that Amazon faced this weekend. It is worth a read.
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Posted by Ruth Atherley of AHA Creative Strategies on April 15th, 2009
There seems to be a new issue online every day. Over the weekend, there was the Amazon issue where it seemed the online bookseller had removed thousands of gay and lesbian themed books from their listings and search results. Social media guru B.L. Ochman has a very good post about this issue.
And then there is the Domino’s video that showed up on YouTube yesterday. The company quickly took it down. But you know that sneaky Internet…there is always another copy somewhere that gets put back up.
According to this piece in…
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Posted by Ruth Atherley of AHA Creative Strategies on April 14th, 2009
Steve Rubel, one of the leaders in the field of social media, just wrote a piece in Advertising Age saying that he thinks Twitter is peaking. He makes some good points, but what I find more interesting are the comments under his piece. Many people in communications and marketing disagree with him. They believe that for organizations in a non-tech world, Twitter is just hitting its stride.
Rubel is one of the gurus and has been active on Twitter since 2007. That’s a long time and he was obviously an early adopter. The tech savvy…
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Posted by Ruth Atherley of AHA Creative Strategies on April 08th, 2009
There is an interesting gap in knowledge and acceptance when it comes to online/social media in some organizations. I have seen a range of emotions about it from some senior executives (including communicators). And it hit me the other day – it’s not much different than the stages of grief that are often cited.
First we have denial. – Oh come on, this is just a trend. It will all work itself out and go away. Look at the dotcom boom and crash. This is all just a bunch of technology that has no business case for our organization. None…
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