Archive for February, 2009
Posted by Ruth Atherley of AHA Creative Strategies on February 24th, 2009
While there is a lot of talk online about the death of email – given the number of items to read in my inbox, I am not so sure. There seems to be a growing challenge with the use of email. We may have become so used to quickly sending or replying to emails, that we forget—especially in a business context—that this a form of communication. As quick and easy as it is, we should still be thoughtful about it.
We’ve all heard of the embarrassing emails that get sent to the whole company instead of just that one special person…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 23rd, 2009
There are many resources online to help communicators that would like to learn more about social media. PR News has just launched PR Peeps, an online communicators’ network created to bring together communications professionals across all aspects of the industry including agencies, corporations and non-profits. Membership is free and while the site is pretty new (it only launched a week or so ago), it looks like it might be of value.
One of the best sites online is Ragan.com. While it is U.S.-based and tends to be a little U.S. centric, there is an abundance of great information available here – from…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 19th, 2009
Our friends and colleagues over at Beaupre recently posted an interesting piece on what PR isn’t. They hit it right on target – and the article is worth a read.
One of the reasons that social/online media is so interesting and exciting to us is that it provides the opportunity for conversation and discussion. Great PR is and has always been about two-way communication.
One of the points made in this article is that good PR can bring credibility – as opposed to just creating awareness. There is huge value in awareness, don’t get me wrong. And there is huge value in credibility.…
Read more
Posted by Ruth Atherley of AHA Creative Strategies on February 13th, 2009
A Twestival took place yesterday in Vancouver. It is a strong example of the power of Twitter. More than 20,000 people from around the world came together to raise money for charity: water, a non-profit organization bringing clean drinking water to people in developing nations.
In one short month—with only volunteer effort—the global charity work is expected to raise $1 million for the 1.1 billion people in the world who cannot access clean drinking water. The event took place in more than 175 cities around the world.
This is a great example of using Twitter – the online world helped people to reach out…
Read more
Follow us on 