Archive for January, 2009
Posted by Ruth Atherley of AHA Creative Strategies on January 30th, 2009
The Ketchum/FedEx issue on Twitter is being discussed online quite extensively. In my opinion, blogger David Henderson is covering this story very well. (David is a newly discovered online voice for me – and he has quickly become one of my favourites. His blog is definitely worth reading.)
This story has legs. And it has created some valuable discussion online about freedom of speech, the right to your own personal opinion, what’s reasonable to say out loud, how to handle a crisis online and much, much more.
For those that might not know, the basic overview…
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Posted by Ruth Atherley of AHA Creative Strategies on January 29th, 2009
Yesterday we hosted the first of what we hope will be a series of events focused on social/online media topics. We were very fortunate to have Kirk LaPointe, Managing Editor of The Vancouver Sun, as our guest speaker. (If you didn’t get an invite to this one, please don’t worry. Because of the small size of the events, we aren’t able to include everyone…but we haven’t forgotten you, I promise. We will invite you to the next one. If you want to make sure you are on the next invite, send me an email at ruth@ahacreative.com.)…
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Posted by Ruth Atherley of AHA Creative Strategies on January 26th, 2009
I was reading David Meerman Scott’s blog as I sat in the ferry line up last night. (I live—and AHA has an office—on the Sunshine Coast as well as our office within the QUAY Strategies office. It’s a tough life, I know.) I have been remiss in keeping up with what some of my favourite bloggers have been discussing over the past week or so because of a time sensitive project that we have been working on.
As usual, I learned a few things from David’s posts. One of the entries that I found very interesting was…
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Posted by Ruth Atherley of AHA Creative Strategies on January 21st, 2009
There is change in the air in America – and it smells fresh and new. As President Obama was giving his inaugural speech yesterday and taking over the office of the Commander-in-Chief, a switch was flipped on www.whitehouse.gov. This site got a makeover that includes a new blog. With a focus on transparency, the new administration is posting all non-emergency legislation on this site so that the public can read it and comment before the President signs it.
Last year, I attended a social media conference where Bev Godwin, Director of USA.gov spoke. It’s not as…
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Posted by Ruth Atherley of AHA Creative Strategies on January 20th, 2009
Today is an important day in the United States.
A new president has just been sworn in and it seems that the underlying theme of everything that Obama does is “hope.” Much has been said, written and discussed about the value that social and online media brought to the Obama campaign. It has been said that social media was the reason he won the election. While I think that it had a huge part in connecting him with people who were hungry to feel a part of something special, it took more than social media to elect…
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Posted by Ruth Atherley of AHA Creative Strategies on January 08th, 2009
I had an interesting email discussion with a journalist this week about online reputation management. She was doing initial research for a story that will focus on the importance of online reputation for not-for-profits. I think it is an interesting story and it is a topic that is relevant to most organizations, especially in challenging times. People are talking about you, whether you know it or not.
All organizations, especially not-for-profits, are being affected by the current economic situation. The organization’s reputation is even more important now when it seems that a majority of people are watching…
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Posted by Ruth Atherley of AHA Creative Strategies on January 05th, 2009
Happy New Year!!! Here is wishing you much happiness, success and conversation for 2009.
2008 was an interesting year, to say the least. While it is still an evolving and unpredictable area, online media was certainly a large part of our world in 2008. We have watched online/social media grow in acceptance and popularity. More and more clients wanted to include online media as a component of their overall communication strategy. Many of our clients increased their use of social or online media and found success in doing so. We also found that we were awarded contracts…
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