Archive for 2009

Video certainly paints a picture!

Posted by Ruth Atherley of AHA Creative Strategies on December 18th, 2009

The NY Department of Health and Hygiene’s video campaign to wean the people of the big apple off soda has certainly generated a great deal of discussion in both traditional media and online.

When you think about the number of people that this video has reached, it is quite impressive. It had national coverage in both the U.S. and Canada (and I would imagine around the world). If the objective of this video is to change behaviour, I think it works. I will think twice about having another drink of pop, that’s for certain.

Shock value works in this case. …

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Video Killed The Radio Star…

Posted by Ruth Atherley of AHA Creative Strategies on December 16th, 2009

Who could resist that headline? I just read an interesting blog post on Mashable by Patrick Moran entitled: 5 Tips To Grow Your Business in 2010. Although Moran approaches it from a marketing perspective, this piece has great value for communicators as well.

The popularity of video is growing rapidly. In the past in Canada, video new releases (VNR) haven’t been widely used. That’s changing, I believe. In the United States, VNRs are used extensively. CNN even has a distribution service (CNN Newsource) where an organization pays to have its VNR distributed.

I was having a conversation with a colleague …

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Pitching During The Holiday Season

Posted by Ruth Atherley of AHA Creative Strategies on December 15th, 2009

The Bad Pitch Blog has an excellent post on holiday tie-ins and what does and doesn’t work.  In this post, they showcase examples of the good, the bad and the ugly. One that stands out as great is PNC, a financial services group. For the past 26 years they provided the PNC Christmas Price Index. Using the classic song The 12 Days of Christmas, in a fun and lively way, they showcase the how prices have increased or fallen over the past year.

They “own” this area of Christmas and this year’s website is great. It is an educational …

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How To Get The Most Out Of Your PR Team

Posted by Ruth Atherley of AHA Creative Strategies on December 14th, 2009

Mark Naples has an excellent piece on iMedia Connection: 6 Ways To Sabotage Your PR Efforts.  Anyone working with an agency, a contractor, a freelancer, or even with in-house PR should read this and take an honest look at how you work with these people; people like us at AHA!

In the piece, Naples focuses on interactive companies and/or start-ups, but what he writes applies to many organizations and industries. The first point that he makes touches on unrealistic expectations. I think that’s an important topic. I happen to be a strong believer that you need to reach high …

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10 Reasons Why Media Relations Will Get Easier in 2010

Posted by Ruth Atherley of AHA Creative Strategies on December 11th, 2009

There is an interesting piece by Jeremy Porter at Journalistics.com listing the 10 reasons why media relations will get easier in 2010.

Porter hits the nail on the head when he outlines the challenges that any of us who work in media relations face—one is that journalists are busy. Getting their attention isn’t easy, even when you have a good story. The profession of journalism has changed drastically because of social media. Journalists now have more work than ever (technology makes the world a much more connected place), there are less of them to do the work, and media outlets …

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Obakki Designs Inc. Launches The Obakki Foundation

Posted by Ruth Atherley of AHA Creative Strategies on December 07th, 2009

For Immediate Release                                                                               December 3, 2009

Multi-Platinum Rock Band Nickelback Donates $500K
In Support Of The Obakki Foundation

Vancouver, B.C. – Founder and Obakki Designs Inc. owner Treana Peake launched the first awareness building and fundraising campaign for the newly created Obakki Foundation this week. The creative and moving campaign began with Peake, a philanthropist, entrepreneur and wife of Nickelback guitarist Ryan Peake, who gave 150 children at three orphanages in Cameroon, Africa a piece of paper and a pen and asked: What Makes You Happy? What Makes You Afraid? What Makes You Sad? Their answers can now be found …

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What is your social media personality?

Posted by Ruth Atherley of AHA Creative Strategies on December 07th, 2009

Different from establishing the personality of your online brand (although it is relevant) and different from defining the personality traits of your “community” (target market), understanding what your social media personality is important.

IMedia has a great piece on this by Tom Edwards. It is important to understand your social media personality and the risks and opportunities that come with it. Edwards does a great job of outlining each. Definitely worth a discussion within your organization.…

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If Tiger called me for advice…

Posted by Ruth Atherley of AHA Creative Strategies on December 03rd, 2009

I think communicators follow scandals like the one that is dogging golf great Tiger Woods with a different mindset. Our focus is on what needs to be done to minimize the damage and what the person in the spotlight could do to save or rebuild their image or personal brand.

Tiger Woods is an international icon and this news, however private, was the lead on most newscasts last night and will be in the spotlight for days to come and online forever. We had a very lively discussion in the AHA office about this situation and what we would advise …

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The first day of Christmas…..I was on Twitter…

Posted by Ruth Atherley of AHA Creative Strategies on December 01st, 2009

The New York Times has an interesting article on how Twitter will be used by retailers during the holiday season.  It is worth a read, even if you aren’t a retailer. There are some key points in here that can help any organization put Twitter into context, in how they might use the microblogging tool.…

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Tiger stays quiet

Posted by Ruth Atherley of AHA Creative Strategies on November 30th, 2009

I have to admit, when I heard about the accident over U.S. Thanksgiving weekend involving Tiger Woods, I thought “hmmmm.”  There seemed to be something missing from the story when I first heard it – what was Tiger doing leaving his house at 2:30 am on Thanksgiving, distracted enough to hit a fire hydrant and a tree?

There are lots of rumours out there right now. The thing is, Tiger isn’t talking, so the rumour mill is growing. During an issue, if you don’t give people solid information, they will speculate, discuss and even gossip.

Twitter, Facebook, blogs and mainstream …

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