Archive for December, 2008

An Interesting Discussion

Posted by Ruth Atherley of AHA Creative Strategies on December 10th, 2008

Well, the blog post below “The Big Three Don’t Get Social Media” certainly got some attention. Creating respectful, authentic discussion is what social media is all about and, with a couple of exceptions, it seems that this is what is happening here.

Not everyone posted what they do for a living, but it is interesting to note that most of the comments here come from those involved in online/social media and/or the auto industry. Scott Monty of Ford posted and he also mentioned this post on Twitter, which sent several more people over. I did find it interesting that, at times,…

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Posted in: Blog, Interesting, Issues and Crisis, Marketing Communications, Public Relations, Social Media, What Were They Thinking?

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The Big Three Don’t Get Social Media

Posted by Ruth Atherley of AHA Creative Strategies on December 09th, 2008

I have been reading a great deal about the “Big Three” automakers and the controversy surrounding their proposed bailout. I have seen a lot of mainstream media coverage on this issue and wanted to know what was being discussed online. More specifically, I wanted to know what Ford, GM and Chrysler were doing online to open the conversation with consumers and the average person.

 

There has been a lot written online about how these companies were using social media to reach out “to promote the bailout.” Notice the choice of words: “to promote the bailout,” not to open a conversation with…

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Posted in: Blog, Issues and Crisis, Social Media, What Were They Thinking?

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