Archive for November, 2008
Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2008
Motrin and their ad agency Taxi have had their hands smacked pretty hard online recently over an online ad about Motrin and moms. There is some discussion online how the anti-ad campaign spread so quickly – and Twitter is getting some of the credit. Someone has also put up a video on YouTube that shows how mad the mommies are.
Ad Age has a good article on the issue and so does A-list blogger and social media guru Shel Holtz. They both have a bit of a different take on it. Ad Age talks about the power of Twitter and Shel looks more into…
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Posted by Ruth Atherley of AHA Creative Strategies on November 18th, 2008
Obama understands the power of online communication – and I don’t mean because he understands how to use twitter and LinkedIN and Facebook. He gets when and why to use it…he connects. He has conversations that are inclusive and engaging and they make each of us – even if we aren’t American – feel like we are a part of something special, something historic, and something real. By including us, he also makes us feel accountable, responsible and engaged. We now feel that we need to step up and do our part to change the world.
Once the election was over,…
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Posted by Ruth Atherley of AHA Creative Strategies on November 17th, 2008
The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.
According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.
It is interesting to…
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Posted by Ruth Atherley of AHA Creative Strategies on November 06th, 2008
An announcement just hit my inbox that Air Canada is the first Canadian carrier to offer inflight Internet access.
Check it out here. The news release was out in early Oct, but Air Canada just announced it in their newsletter.
I think this says something about our culture. We are truly a wireless, connected society now. Thanks to Air Canada, we can still bid on Ebay, blog, buy books from Amazon and send emails while flying the friendly skies.
I can remember back in the day when you could first place phone calls on an airplane – at an incredible cost per minute!…
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