Archive for October, 2008

The Vancouver Sun's Webcast

Posted by Ruth Atherley of AHA Creative Strategies on October 31st, 2008

The Vancouver Sun held a live Webcast with editor-in-chief Patricia Graham yesterday. It was an interesting thing for the Sun to do. Traditionally media has talked  “at” us – and while the Sun has been good about cautiously jumping into the interactive/online media trend, this Webcast is a step further into reaching out to their readers.

The topic of the Webcast was the new format of the Sun. And, as you might expect, there were definitely a few people who didn’t like the change. Graham handled herself well – she came across as authentic, caring and real.  It’s often easy to think of…

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Posted in: Blog, Marketing Communications

Seth Godin's Tribe

Posted by Ruth Atherley of AHA Creative Strategies on October 21st, 2008

Seth Godin is a genius. While some might label Seth a marketer, I am not sure that’s the right title. He is definitely a communicator and he understands social media. And by that I don’t mean the technology, but the foundation of it, the passion, the heart, the art …the listening, the collaboration. He just gets it. 

Here is a great example of reaching out and creating an exceptional brand experience. Seth’s new book Tribes just went on sale. All of the people that pre-ordered his book, received an advance copy last week and Seth asked them to give the copy they bought…

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Posted in: Blog, Marketing Communications