Archive for August, 2008
Posted by Ruth Atherley of AHA Creative Strategies on August 29th, 2008
Over the past few days, I have spoken with quite a few communicators about B2W. There seems to be some fear attached to online media — fear of losing control of the message, fear of not being able to manage the brand, fear that others (public, stakeholders, consumers, customers…people) now have the balance of power. It is a natural and normal fear for communicators. However, let me tell you — it has never been a better time to be in this profession or to communicate.
Great communications or PR has never been about “spin” or about slanting the truth to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 27th, 2008
Today is a special day for all of us at Bridging Two Worlds (B2W). While the QUAY and AHA teams have been working together for quite some time now, today is the “official” launch day for B2W. My blog posting for today is a bit longer than usual, but since it is Launch Day, I thought it might be ok.
The online world is busy. While the whole team is online regularly and are always checking things out, I think it is safe to say that I am probably the most obsessed with it all. (Although I do have to…
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Posted by Ruth Atherley of AHA Creative Strategies on August 21st, 2008
The airlines are in trouble – we all know that. Well, maybe not Southwest – who have a great blog and seem to keep their passengers if not insanely happy, at least not screaming in the aisles like most other airlines. Now, United Airlines pilots are using social media tools to air their issues and demand the removal of UAL Chairman, President and CEO Glen Tilton.
They got the right url glentilton.com and on this site, there is media coverage, reports and the opinions of the pilots themselves. They want Glen Tilton out and they are…
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Posted by Ruth Atherley of AHA Creative Strategies on August 20th, 2008
I was touring around the MSNBC site and found a clip on a piece on that ran on the news in July … it talks about corporate blogging and is worth a look. See it here.
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Posted by Ruth Atherley of AHA Creative Strategies on August 19th, 2008
The New Rules of Marketing & PR is a book worth reading. It’s by David Meerman Scott…you can check out his blog here.
I was reminded of David’s work in a blog post by my friends at Beaupre. As communicators, we have this great opportunity to speak with people … news releases aren’t read just by the media anymore. On a global level, people are using search engines like Google to find the information they want and need. And – when they are searching online, it’s our job to give them what they need. Visuals –…
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Posted by Ruth Atherley of AHA Creative Strategies on August 12th, 2008
Sometimes you come across a blog that gets your attention. Brandopia is one of them. It is more marketing related than communication, but it’s got some great video and gets across some solid points about online media. It’s definitely worth a look.
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