Archive for April, 2008
Posted by Ruth Atherley of AHA Creative Strategies on April 21st, 2008
The online world really has changed things. Now PR people that send irrelevant, useless and/or irritating pitches and news releases to journalists are being called on it –in public, on blogs. The bad pitch blog is definitely worth a read. Chris Anderson, author of The Long Tail and editor in chief of Wired magazine also published a long list of media relations types that are now blocked from his email. And most recently Lifehacker’s Gina Trapani did the same.
I was a journalist for years and can’t tell you how frustrating it…
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Posted by Ruth Atherley of AHA Creative Strategies on April 17th, 2008
I am just reading Charlene Li and Josh Bernoff’s book Groundswell. It’s an excellent primer if you are looking to understand the potential, both good and bad, of online media such as blogs, podcasts, Facebook, MySpace, LinkedIn, YouTube, SecondLife and more.
Along with keeping up-to-date online, I love books about social and online media. Just for the record no one calls it new media anymore It’s been around for a lot longer than most people realize. At any given time I have a line up of 4 or 5 books on this topic that I am reading and while…
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Posted by Ruth Atherley of AHA Creative Strategies on April 17th, 2008
It’s interesting to see how instant communication can change our world…on a larger scale and in a very up close and personal way. The Mercury News out of Silicon Valley recently ran a story with the headline U.C. Berkeley student’s Twitter messages alerted world to his arrest in Egypt. Whether or not Twitter was responsible for getting help to the Berkley student (other media sources say it’s because he had a cell phone), the fact is that we do have access to instant communication whether that is through Twitter, a cell phone, Instant Messenger, email on your iphone or blackberry…
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Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2008
Vodcasts, video and vlogs are a hot marketing tool right now. Some work, some don’t. Sometimes it seems that people don’t realize how hard being funny or satirical is …
Think about Saturday Night Live, some of the best comedy minds in the business are focused on being smart and funny for this show and it doesn’t always work. Often, it doesn’t work. How many times have you thought “that’s just not funny” when watching a sketch.
Yet, organizations keep trying to be funny and they seem to have lost perspective about what IS funny and smart and what others…
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