Archive for 2008

An Interesting Discussion

Posted by Ruth Atherley of AHA Creative Strategies on December 10th, 2008

Well, the blog post below “The Big Three Don’t Get Social Media” certainly got some attention. Creating respectful, authentic discussion is what social media is all about and, with a couple of exceptions, it seems that this is what is happening here.

Not everyone posted what they do for a living, but it is interesting to note that most of the comments here come from those involved in online/social media and/or the auto industry. Scott Monty of Ford posted and he also mentioned this post on Twitter, which sent several more people over. I did find it interesting that, …

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The Big Three Don’t Get Social Media

Posted by Ruth Atherley of AHA Creative Strategies on December 09th, 2008

I have been reading a great deal about the “Big Three” automakers and the controversy surrounding their proposed bailout. I have seen a lot of mainstream media coverage on this issue and wanted to know what was being discussed online. More specifically, I wanted to know what Ford, GM and Chrysler were doing online to open the conversation with consumers and the average person.

 

There has been a lot written online about how these companies were using social media to reach out “to promote the bailout.” Notice the choice of words: “to promote the bailout,” not to open a conversation

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Motrin Ad

Posted by Ruth Atherley of AHA Creative Strategies on November 19th, 2008

Motrin and their ad agency Taxi have had their hands smacked pretty hard online recently over an online ad about Motrin and moms. There is some discussion online how the anti-ad campaign spread so quickly – and Twitter is getting some of the credit. Someone has also put up a video on YouTube that shows how mad the mommies are.

Ad Age has a good article on the issue and so does A-list blogger and social media guru Shel Holtz. They both have a bit of a different take on it. Ad Age talks about the power of …

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Obama Showcases the Value of Social Media

Posted by Ruth Atherley of AHA Creative Strategies on November 18th, 2008

Obama understands the power of online communication – and I don’t mean because he understands how to use twitter and LinkedIN and Facebook. He gets when and why to use it…he connects. He has conversations that are inclusive and engaging and they make each of us – even if we aren’t American – feel like we are a part of something special, something historic, and something real. By including us, he also makes us feel accountable, responsible and engaged. We now feel that we need to step up and do our part to change the world.

Once the election was …

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Blogging During Tough Times

Posted by Ruth Atherley of AHA Creative Strategies on November 17th, 2008

The subject of the U.S. Government bailing out the big three automakers is controversial. While facing a crisis, the GM Fast Lane blog is doing something interesting. They are blogging and asking for support. This is an active blog and there are many response posts. They are worth checking out.

According to GM Vice Chairman Bob Lutz, who is credited with launching the blog in 2005, is using the blog. GM is attempting to wrangle all the criticism, critiques and praise in one convenient place. Here, executives can address problems, learn from the critiques and speak directly to customers.

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Air Canada Announces WiFi On Planes

Posted by Ruth Atherley of AHA Creative Strategies on November 06th, 2008

An announcement just hit my inbox that Air Canada is the first Canadian carrier to offer inflight Internet access.

The news release was out in early Oct, but Air Canada just announced it in their newsletter.

I think this says something about our culture. We are truly a wireless, connected society now. Thanks to Air Canada, we can still bid on Ebay, blog, buy books from Amazon and send emails while flying the friendly skies.

I can remember back in the day when you could first place phone calls on an airplane – at an incredible cost per minute! The …

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The Vancouver Sun's Webcast

Posted by Ruth Atherley of AHA Creative Strategies on October 31st, 2008

The Vancouver Sun held a live Webcast with editor-in-chief Patricia Graham yesterday. It was an interesting thing for the Sun to do. Traditionally media has talked  “at” us – and while the Sun has been good about cautiously jumping into the interactive/online media trend, this Webcast is a step further into reaching out to their readers.

The topic of the Webcast was the new format of the Sun. And, as you might expect, there were definitely a few people who didn’t like the change. Graham handled herself well – she came across as authentic, caring and real.  It’s often easy …

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Seth Godin's Tribe

Posted by Ruth Atherley of AHA Creative Strategies on October 21st, 2008

Seth Godin is a genius. While some might label Seth a marketer, I am not sure that’s the right title. He is definitely a communicator and he understands social media. And by that I don’t mean the technology, but the foundation of it, the passion, the heart, the art …the listening, the collaboration. He just gets it. 

Here is a great example of reaching out and creating an exceptional brand experience. Seth’s new book Tribes just went on sale. All of the people that pre-ordered his book, received an advance copy last week and Seth asked them to give the …

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Facebook – Where Your Personal Life and Business Life Collide

Posted by Ruth Atherley of AHA Creative Strategies on September 23rd, 2008

I received a “friend” request on Facebook from an old friend from high school the other day. He’s a fun person to hang out with, but is still a little wild and his Facebook page seems to showcase his love of tequila shots. Not necessarily something I want business associates to see when they hit my Facebook profile. Don’t get me wrong, he’s a great guy – he’s responsible, doesn’t drink and drive, he’s married with kids and loves to travel. Hanging out and having a few drinks is just a part of his life. His request got me to …

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They’re Watching You – Maybe Even Taping You!

Posted by Ruth Atherley of AHA Creative Strategies on September 22nd, 2008

There has been a great deal of mudslinging in the political arena recently. The upcoming election has everyone involved out there looking for skeletons – or nakedness or pot smoking – in the closet. Today marks the last day to nominate candidates for the federal election, so we may see it quiet down for at least a little bit.

There was also, of course, the comments of Gerry Ritz, Minister of Agriculture and Food where he made what some are calling dark humour jokes about the tragic listeriosis outbreak.

People do things that they wouldn’t necessarily want to have put …

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