Archive for July, 2007

Pitching Maclean’s??? Read this first!

Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2007

I recently chatted with my friend and colleague Ken McQueen. Ken is the Bureau Chief for Vancouver for Maclean’s Magazine. He covers the West Coast of Canada and the U.S. for the magazine and is one of the best journalists around.

I asked Ken to tell me what he wants to receive from someone who wants to have Maclean’s cover their company’s story.

Here is what Ken told said:

“A good pitch is aimed at Maclean’s (link), not a generic pitch to all media. It is a story of national interest, or a story that is nationally interesting. And…

How reliable are “friends” ??????

Posted by Ruth Atherley of AHA Creative Strategies on July 16th, 2007

I have a profile on MySpace, Facebook, LinkedIn, and YouTube. I spend time on all these sites – sometimes for fun, often in looking at them through the eyes of my clients – thinking if this would this be a good place for them to be.

There are several new sites out there including xanga.com (link) and another one I have just heard of – which is a take off on Facebook for dogs… I haven’t found it yet – I heard about it on the news and didn’t catch the URL. So if anyone knows…