Archive for May, 2007

What’s In It For ME?? Blogging, I mean …

Posted by Ruth Atherley of AHA Creative Strategies on May 25th, 2007

What will a blog do for me? (That’s the question right?)

I spent a couple of hours yesterday speaking with a roomful of lively and smart women at the Professional Women’s Network group in downtown Vancouver. Notice I say WITH not to … it was an interactive exchange of ideas, experience, thoughts and even some skepticism about blogs and blogging and the value – or the Return On Blog (ROB).

There were several women who have obviously drank the Kool-Aid – they see the value of blogs and want to learn more about how to effectively use them for their…

What IS the POINT of blogging?

Posted by Ruth Atherley of AHA Creative Strategies on May 04th, 2007

I am often asked why an entrepreneur, small business, CEO or multinational company’s employees should blog…is it worth the time and effort, does it have a return-on-investment or a ROB (return-on-blog)?

YES!

According to a wide-range of surveys, it is estimated that there are more than 80 million blogs on the Internet. That’s a lot of communication going on. And either you are a part of this conversation or you aren’t. I would bet that several of your competitors are out there.

If you aren’t blogging, and that includes reading and posting and linking to other blogs, you are missing…