Archive for April, 2007
Posted by Ruth Atherley of AHA Creative Strategies on April 24th, 2007
Public Relations has changed drastically over the past two years. Blogs and blogging are a part of day-to-day life, so are podcasts (audio files that can be downloaded to an MP3 player) and vodcasts (video files that can be viewed on your computer).
And – like it or not – as a company or as an individual this new era of citizen journalism means that your mistakes, moments of temptation or greed and wrong doings can be completely exposed within seconds of it hitting the fan. (Look! The Emperor Has No Clothes!) We have seen a great many “celebrities” get…
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Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2007
There is a bit of a debate going on about creating a blogging code of conduct. Tim O’Reilly, one of the visionaries of Web 2.0 and blogging has put a draft code of conduct on his site.
It is a question that we are often asked by clients – what happens if someone comes on a blog and posts negative, derogatory or nasty comments? We feel very strongly in free speech and the right to disagree, agree, provide feedback – good and bad – and discuss, converse and engage with each other. BUT – what happens when it gets nasty?…
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Posted by Ruth Atherley of AHA Creative Strategies on April 10th, 2007
First off, I owe the readers of this blog an apology – my last entry was too long ago and I have committed the worst blogging sin possible … NOT blogging!!! This is exactly what we tell our clients not to do…and here, I have gone and done it. Being too busy is no excuse. My apologies. It won’t happen again.
There is a great article in the April issue of Wired Magazine entitled The See-Through CEO written by Clive Thompson. In it, Mr. Thompson writes about the power of blogging – and the challenges. He also put his money…
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