Archive for March, 2007

Life on the Coast (Sunshine Coast, that is…)

Posted by Ruth Atherley of AHA Creative Strategies on March 07th, 2007

Work and Life on the Sunshine Coast…it’s as good as you would think! (Maybe even better.)

When anyone learns that AHA’s head office is on B.C.’s Sunshine Coast, they either grin and give us a smart aleck remark like, ”Oh, and I’m sure you do a lot of work on the beach and the trails out there…” or they say it’s their dream to be able to live somewhere like this without sacrificing their career ambitions.

For those who grin and think we might be putting something over on the tax man, we really DO work out here –…

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Posted in: AHA,Blog,Public Relations

Don’t bug the media with bad pitches

Posted by Ruth Atherley of AHA Creative Strategies on March 04th, 2007

Blogs and other social media have created an incredible opportunity to communicate. They have also opened up the curtain and let us see the little man at the controls. (If you didn’t get The Wizard of Oz reference, my apologies.)

One of my favourite blogs is the bad pitch blog by PR gurus Kevin Dugan and Richard Laermer – this blog has a long list of smart, lively and witty contributors. Here, bad news releases and pitches are put under the microscope.

This blog has great information if you want to see what mistakes can be made –…

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Posted in: AHA,Blog,Media Relations,Public Relations