Archive for 2007

There is no such thing as an all access pass …

Posted by Ruth Atherley of AHA Creative Strategies on October 01st, 2007

Communication is a wonderful thing, and as a communication specialist, I am happier than most people (I think) for blackberries, wireless Internet connections in coffee shops and that my clients, my business partner, our strategic partners, our staff and the media can reach me when they need me.

It’s a bit of a running joke with clients and friends that if I don’t have my blackberry nearby, I go looking for it … if someone needs to speak to me immediately, I want to take that call.

However, I think that people need to respect the levels of need, urgency …

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Can I please have your number?????

Posted by Ruth Atherley of AHA Creative Strategies on September 19th, 2007

Sometimes it is the simplest actions that are ignored or forgotten. This week alone I have counted 22 emails that have come in to me from colleagues, clients and potential suppliers that have not had contact information on them.

Not only does this create a challenge in getting back to the person in anyway other than email (not always the best or most reliable form of communication), it is also a lost opportunity. Let’s talk about the contact information first – anything you do to make it harder for someone to contact you is a bad thing.

I can remember …

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Pitching Maclean’s??? Read this first!

Posted by Ruth Atherley of AHA Creative Strategies on July 30th, 2007

I recently chatted with my friend and colleague Ken McQueen. Ken is the Bureau Chief for Vancouver for Maclean’s Magazine. He covers the West Coast of Canada and the U.S. for the magazine and is one of the best journalists around.

I asked Ken to tell me what he wants to receive from someone who wants to have Maclean’s cover their company’s story.

Here is what Ken told said:

“A good pitch is aimed at Maclean’s (link), not a generic pitch to all media. It is a story of national interest, or a story that is nationally interesting. And it …

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How reliable are “friends” ??????

Posted by Ruth Atherley of AHA Creative Strategies on July 16th, 2007

I have a profile on  Facebook, LinkedIn, and YouTube. I spend time on all these sites – sometimes for fun, often in looking at them through the eyes of my clients – thinking if this would this be a good place for them to be.

There are several new sites out there including (link) and another one I have just heard of – which is a take off on Facebook for dogs… I haven’t found it yet – I heard about it on the news and didn’t catch the URL. So if anyone knows it, please send …

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We’re looking for a great PR coordinator!

Posted by Ruth Atherley of AHA Creative Strategies on June 25th, 2007

What’s a blog for — if not to talk to a great person that will come and join our team! Below is the ad we have put out for a PR coordinator!

AHA Creative Strategies, a boutique PR firm with its head office in beautiful Gibsons, B.C. (on the Sunshine Coast) and a client service/business development office in Vancouver, is currently looking for a Public Relations Coordinator. This position is based in Gibsons – a short 40-minute ferry ride from Horseshoe Bay (North Vancouver). Preference will be given to those who live or are willing to live on the Sunshine …

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What’s In It For ME?? Blogging, I mean …

Posted by Ruth Atherley of AHA Creative Strategies on May 25th, 2007

What will a blog do for me? (That’s the question right?)

I spent a couple of hours yesterday speaking with a roomful of lively and smart women at the Professional Women’s Network group in downtown Vancouver. Notice I say WITH not to … it was an interactive exchange of ideas, experience, thoughts and even some skepticism about blogs and blogging and the value – or the Return On Blog (ROB).

There were several women who have obviously drank the Kool-Aid – they see the value of blogs and want to learn more about how to effectively use them for their …

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What IS the POINT of blogging?

Posted by Ruth Atherley of AHA Creative Strategies on May 04th, 2007

I am often asked why an entrepreneur, small business, CEO or multinational company’s employees should blog…is it worth the time and effort, does it have a return-on-investment or a ROB (return-on-blog)?


According to a wide-range of surveys, it is estimated that there are more than 80 million blogs on the Internet. That’s a lot of communication going on. And either you are a part of this conversation or you aren’t. I would bet that several of your competitors are out there.

If you aren’t blogging, and that includes reading and posting and linking to other blogs, you are missing …

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Blog Attacks

Posted by Ruth Atherley of AHA Creative Strategies on April 16th, 2007

There is a bit of a debate going on about creating a blogging code of conduct. Tim O’Reilly, one of the visionaries of Web 2.0 and blogging has put a draft code of conduct on his site.

It is a question that we are often asked by clients – what happens if someone comes on a blog and posts negative, derogatory or nasty comments? We feel very strongly in free speech and the right to disagree, agree, provide feedback – good and bad – and discuss, converse and engage with each other. BUT – what happens when it gets nasty? …

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Apologies, See-Through CEOs And Why PR People Are Still Valuable …

Posted by Ruth Atherley of AHA Creative Strategies on April 10th, 2007

First off, I owe the readers of this blog an apology – my last entry was too long ago and I have committed the worst blogging sin possible … NOT blogging!!! This is exactly what we tell our clients not to do…and here, I have gone and done it. Being too busy is no excuse. My apologies. It won’t happen again.

There is a great article in the April issue of Wired Magazine entitled The See-Through CEO written by Clive Thompson. In it, Mr. Thompson writes about the power of blogging – and the challenges. He also put his money …

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Life on the Coast (Sunshine Coast, that is…)

Posted by Ruth Atherley of AHA Creative Strategies on March 07th, 2007

Work and Life on the Sunshine Coast…it’s as good as you would think! (Maybe even better.)

When anyone learns that AHA’s head office is on B.C.’s Sunshine Coast, they either grin and give us a smart aleck remark like, ”Oh, and I’m sure you do a lot of work on the beach and the trails out there…” or they say it’s their dream to be able to live somewhere like this without sacrificing their career ambitions.

For those who grin and think we might be putting something over on the tax man, we really DO work out here – …

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